Marketing in the Digital Era D373 WGU
OA Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Target customers - CORRECT ANSWER Customers based on a predefined geographic
boundary
Market segmentation - CORRECT ANSWER Dividing a market through variables
such as age, gender, education level, family size, occupation, income, and more
Psychographic - CORRECT ANSWER Focus on the intrinsic traits the target customer
has, such as values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
Behavioral - CORRECT ANSWER The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way they use it, and
their knowledge base
What is marketing? - CORRECT ANSWER The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
Marketing Coordinator - CORRECT ANSWER Entry-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization (1-3 years).
Marketing Director - CORRECT ANSWER Mid-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to the customer
and the organization, with 7-10 years of experience
Vice President - CORRECT ANSWER Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 11-15 years of experience
, Chief Marketing Officer - CORRECT ANSWER Top-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - CORRECT ANSWER Chief
marketing officer
What is the traditional marketing mix? - CORRECT ANSWER Product, price, place,
promotion
What is the expanded marketing mix? - CORRECT ANSWER Product, price, place,
promotion people,process, physical evidence
Strategy - CORRECT ANSWER Represents what the company intends to do
Execution - CORRECT ANSWER Represents how the company intends to do it
Prospects - CORRECT ANSWER Potential customers who haven't bought from the
company yet
Customers - CORRECT ANSWER People who have bought from the company
Positioning - CORRECT ANSWER The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants, needs, and
expectations
Conflict - CORRECT ANSWER Occurs when different companies or competitors have
conflicting goals
OA Exam UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Target customers - CORRECT ANSWER Customers based on a predefined geographic
boundary
Market segmentation - CORRECT ANSWER Dividing a market through variables
such as age, gender, education level, family size, occupation, income, and more
Psychographic - CORRECT ANSWER Focus on the intrinsic traits the target customer
has, such as values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
Behavioral - CORRECT ANSWER The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way they use it, and
their knowledge base
What is marketing? - CORRECT ANSWER The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
Marketing Coordinator - CORRECT ANSWER Entry-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization (1-3 years).
Marketing Director - CORRECT ANSWER Mid-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to the customer
and the organization, with 7-10 years of experience
Vice President - CORRECT ANSWER Senior-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and
the organization, with 11-15 years of experience
, Chief Marketing Officer - CORRECT ANSWER Top-level marketing position
responsible for planning, executing, and managing a variety of functions to deliver value to
the customer and the organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - CORRECT ANSWER Chief
marketing officer
What is the traditional marketing mix? - CORRECT ANSWER Product, price, place,
promotion
What is the expanded marketing mix? - CORRECT ANSWER Product, price, place,
promotion people,process, physical evidence
Strategy - CORRECT ANSWER Represents what the company intends to do
Execution - CORRECT ANSWER Represents how the company intends to do it
Prospects - CORRECT ANSWER Potential customers who haven't bought from the
company yet
Customers - CORRECT ANSWER People who have bought from the company
Positioning - CORRECT ANSWER The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer wants, needs, and
expectations
Conflict - CORRECT ANSWER Occurs when different companies or competitors have
conflicting goals
