GB 350 Chapter 5 Test 2 Questions
and Answers
Only large multinational companies have serious attempted to compete world wide. -
ANSWER-But more smaller companies are now pursuing international markets.
Multinationals - ANSWER-firms that engage in international trade beyond exporting
and importing
WTO Environmental Goods Agreement - ANSWER-- Removed tariffs from EGs such
as solar water heaters
- US already low, but other countries are not
Tariff - ANSWER-tax on particular class of product or service to protect domestic
competition
tax on particular class of product or service to protect domestic competition
Absolute Quota - ANSWER-maximum number of products that can be imported
(currently none)
Tariff Rate Quota - ANSWER-maximum number of products that can be imported at
a reduced tariff (Sugar)
Embargo - ANSWER-ban on trade activity with another country
External Environment Facing Global Marketers - ANSWER-- Culture
- Natural Resources
- Politcal Structure
- Demographic Makeup
- Economic and Technological Development
Culture - ANSWER-The common set of values shared by its citizens that determine
what is socially acceptable
What does culture underlie? - ANSWER-Family, Educational System, Religion, and
Social Class System
A ______ with no understanding of a country's culture is doomed to failure. -
ANSWER-company
________ is an important aspect when translating product names, slogans,
production instructions, and promotional messages. - ANSWER-Language
and Answers
Only large multinational companies have serious attempted to compete world wide. -
ANSWER-But more smaller companies are now pursuing international markets.
Multinationals - ANSWER-firms that engage in international trade beyond exporting
and importing
WTO Environmental Goods Agreement - ANSWER-- Removed tariffs from EGs such
as solar water heaters
- US already low, but other countries are not
Tariff - ANSWER-tax on particular class of product or service to protect domestic
competition
tax on particular class of product or service to protect domestic competition
Absolute Quota - ANSWER-maximum number of products that can be imported
(currently none)
Tariff Rate Quota - ANSWER-maximum number of products that can be imported at
a reduced tariff (Sugar)
Embargo - ANSWER-ban on trade activity with another country
External Environment Facing Global Marketers - ANSWER-- Culture
- Natural Resources
- Politcal Structure
- Demographic Makeup
- Economic and Technological Development
Culture - ANSWER-The common set of values shared by its citizens that determine
what is socially acceptable
What does culture underlie? - ANSWER-Family, Educational System, Religion, and
Social Class System
A ______ with no understanding of a country's culture is doomed to failure. -
ANSWER-company
________ is an important aspect when translating product names, slogans,
production instructions, and promotional messages. - ANSWER-Language
