GB 350 Final Exam Questions and
Answers
many amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. what customer
stage would the subscription option be seeking to optimize? - ANSWER-retention
magic markers sells childrens magicians kits. each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of
their experience with the companys products. customers can also watch magic
markers youtube videos to see magic trick demonstrations. magic markers is trying
to optimize what customer process? - ANSWER-advocacy
companies with market orientations/philosophies tend to rely on aggressive
promotions to achieve high sales. true or false? - ANSWER-false
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is
associated with boxers). Better Place Brands donates 20% of all product sales to
charitable organizations for the namesake dog breed. What type of
orientation/philosophy does better place brands have? - ANSWER-societal
vivint is a company that sells solar panels for home energy sourcing and
management. over the past few years, customers complained that the companys
salespeople were engaging in aggressive promotion to sell the products instead of
truly helping customers. for example, vivint sold a 25 year old solar panel contract to
a 91 year old women who died a month after the contract was signed. what type fo
orientation-philosohy do these complainsts describe? - ANSWER-sales
which of the following is an overall goal of marketing, according to the lectures? -
ANSWER-create value
meet organization objectives
when conducting a SWOT/situation analyst, a market should consider ________
which are _______ factors that can influence marketing strategy - ANSWER-
opportunities; internal
strategic planning is typically only required when the company wants to design a new
product. true or false? - ANSWER-false
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed within the next
, 3 months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging
in which strategy from Ansoff's opportunity matrix? - ANSWER-market penetration
which of the following is NOT part of the implementation stage of the marketing
plan? - ANSWER-SWOT/situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each,
and customers $3.99 per box, regardless of how many boxes they purchase. For
example, a business customer who purchases 20 boxes will pay the same amount
per box as an individual customer who purchases 1 box. What type of targeting
strategy is the widget producer using? - ANSWER-undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb
beer named Next, which is aimed at younger, health- conscious beer drinkers. These
customers already drink Anheuser-Bush brands but expressed an interest in a
"healthier" option. Which type of innovation does this scenario describe? - ANSWER-
core innovation
which of the following is a characteristic of strategic business units (SBUS) -
ANSWER-SBUs have control over their own resources
according to the BCG matrix, brand/SBUs with low market share dominance and
high growth are known as _________ - ANSWER-problem children/question marks
companies earn product service differentiation competitive advantages when theyre
efficient enough to change low prices for their products as compared with
competitors. true or false? - ANSWER-false
which of the best statements BEST includes all of the criteria for good marketing
objectives? - ANSWER-Our objective is to increase the number of potential customer
contacts form 100 to 300 from April 1, 2022. Through June 30, 2022
Our objective is to increase brand awareness among potential customer within the
next 6 months.
All of these BEST include the criteria for good marketing objectives
Our objective is to spend 30% of our sales budget on contacting 300 new potential
customers.
C.
A local pet products store partners with the Humane Society for a fundraising
campaign. For 2 months, the store will donate 5% of all sales proceeds to the
Humane Society. This is an example of _________. - ANSWER-cause-related
marketing
ethics are situations specific and time oriented. true or false? - ANSWER-true
benefit corporations allow business to... - ANSWER-balance economic goals with
environmental and/or social goals
Answers
many amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. what customer
stage would the subscription option be seeking to optimize? - ANSWER-retention
magic markers sells childrens magicians kits. each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of
their experience with the companys products. customers can also watch magic
markers youtube videos to see magic trick demonstrations. magic markers is trying
to optimize what customer process? - ANSWER-advocacy
companies with market orientations/philosophies tend to rely on aggressive
promotions to achieve high sales. true or false? - ANSWER-false
Better Place Brands is a collection of eCommerce coffee and apparel brands. Each
brand is associated with a particular dog breed. (e.g. Boxy Browns coffee is
associated with boxers). Better Place Brands donates 20% of all product sales to
charitable organizations for the namesake dog breed. What type of
orientation/philosophy does better place brands have? - ANSWER-societal
vivint is a company that sells solar panels for home energy sourcing and
management. over the past few years, customers complained that the companys
salespeople were engaging in aggressive promotion to sell the products instead of
truly helping customers. for example, vivint sold a 25 year old solar panel contract to
a 91 year old women who died a month after the contract was signed. what type fo
orientation-philosohy do these complainsts describe? - ANSWER-sales
which of the following is an overall goal of marketing, according to the lectures? -
ANSWER-create value
meet organization objectives
when conducting a SWOT/situation analyst, a market should consider ________
which are _______ factors that can influence marketing strategy - ANSWER-
opportunities; internal
strategic planning is typically only required when the company wants to design a new
product. true or false? - ANSWER-false
Pet Shed is a pet grooming business that offers a loyalty program to its customers.
Program members earn points toward a free grooming service for each completed
transaction. After 6 grooming transactions are completed. The members has enough
points for a free grooming service as long as the service is redeemed within the next
, 3 months. The loyalty program is to encourage existing customers to buy more of the
company's existing grooming services. Based on this scenario. Pet Shed is engaging
in which strategy from Ansoff's opportunity matrix? - ANSWER-market penetration
which of the following is NOT part of the implementation stage of the marketing
plan? - ANSWER-SWOT/situation analysis
A widget producer sells boxes of widgets. All boxes have one dozen widgets each,
and customers $3.99 per box, regardless of how many boxes they purchase. For
example, a business customer who purchases 20 boxes will pay the same amount
per box as an individual customer who purchases 1 box. What type of targeting
strategy is the widget producer using? - ANSWER-undifferentiated
Anheuser-Busch, maker of Budweiser and other beer brands, developed a zero-carb
beer named Next, which is aimed at younger, health- conscious beer drinkers. These
customers already drink Anheuser-Bush brands but expressed an interest in a
"healthier" option. Which type of innovation does this scenario describe? - ANSWER-
core innovation
which of the following is a characteristic of strategic business units (SBUS) -
ANSWER-SBUs have control over their own resources
according to the BCG matrix, brand/SBUs with low market share dominance and
high growth are known as _________ - ANSWER-problem children/question marks
companies earn product service differentiation competitive advantages when theyre
efficient enough to change low prices for their products as compared with
competitors. true or false? - ANSWER-false
which of the best statements BEST includes all of the criteria for good marketing
objectives? - ANSWER-Our objective is to increase the number of potential customer
contacts form 100 to 300 from April 1, 2022. Through June 30, 2022
Our objective is to increase brand awareness among potential customer within the
next 6 months.
All of these BEST include the criteria for good marketing objectives
Our objective is to spend 30% of our sales budget on contacting 300 new potential
customers.
C.
A local pet products store partners with the Humane Society for a fundraising
campaign. For 2 months, the store will donate 5% of all sales proceeds to the
Humane Society. This is an example of _________. - ANSWER-cause-related
marketing
ethics are situations specific and time oriented. true or false? - ANSWER-true
benefit corporations allow business to... - ANSWER-balance economic goals with
environmental and/or social goals
