GB 350 test 1, GB 350 Exam 2
(Cascio - Ole Miss), GB 350 test 3 Ch
10, GB 350 test 3 Ch 11, 13, and 14,
GB 350 Ch 19 and 15, GB 350
combined Questions with Correct
Answers
low - ANSWER-packaging can serve to provide a lot of different signals
to consumers, especially if they are in relatively _______ involvement in decision
making situation.
Global Vision - ANSWER-Soda Stream - Make your own sodas but didn't do well in
the US because people here are brand loyal
Culture - ANSWER-"Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
Culture - ANSWER-"Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
protects - ANSWER-But what is the fundamental benefit of packaging?
Well, it contains and _____________ products.
discontinuous - ANSWER-__________________ innovation.
product that we've never ever ever heard
before that totally disrupts the marketplace and creates a market for it.
valued, Instacart - ANSWER-•Rapid/___________ delivery can be a matter of
speed, convenience, or both.
For example ______________ is a 3rd-party grocery delivery service that focuses on
saving customers the time and effort associated with going to the grocery store.
market - ANSWER-target _____________ is simply a group of potential customers
that we develop a unique four-piece strategy for.
,A market is people or organizations,
who have needs and wants that our products and services could be used to fulfill.
the ability to buy the products and services that we offer.
activity, value - ANSWER-American Marketing Association
defines marketing as the _________________, set of institutions, and processes for
creating, communicating, delivering and exchanging offerings that have
___________ for customers,
clients, partners, and society at large.
promotion, storage - ANSWER-•Packaging performs a variety of functions that play
in integral role in marketing strategy.
________________
protection
____________ (milk)
recycling
lines, extensions - ANSWER-6 categories of new products
new to the world products (disc. innovation)
new product ________
product line ________________
proved or revised products
repositioned products
Lower-priced products
American Marketing Association - ANSWER-AMA
Dimensions - ANSWER-Caste Systems in India (high power distance)
US (low power distance at 40)
Dimensions - ANSWER-Caste Systems in India (high power distance)
US (low power distance at 40)
service - ANSWER-•Excellent ____________ promotions promise a focus on
optimizing customer needs throughout the interaction with the brand.
The Hampton by Hilton commercial video communicates a concern for customers in
a humorous way, featuring an employee hiding a traveling professional in
sweatpants from her professionally dressed boss in the hotel's breakfast area.
,value, mutually - ANSWER-The goal of marketing is to exchange ____________ in a
___________________ beneficial manner
stakeholders - ANSWER-the process of marketing and activities associated with it
now must consider other __________________.
Ethnocentrism - ANSWER-Chinese model in commercial who was eating
Americanized food with chopsticks and laughing (perceived terribly in China) --
caused fashion show to be cancelled
Ethnocentrism - ANSWER-Chinese model in commercial who was eating
Americanized food with chopsticks and laughing (perceived terribly in China) --
caused fashion show to be cancelled
protection, recycling - ANSWER-•Packaging performs a variety of functions that play
in integral role in marketing strategy.
promotion
________________
storage (milk)
______________
improved, repositioned, Lower - ANSWER-6 categories of new products
new to the world products (disc. innovation)
new product lines
product line extensions
_______________ or revised products
__________________ products
_________-priced products
Global Vision - ANSWER-Soda Stream - Make your own sodas but didn't do well in
the US because people here are brand loyal
marketing - ANSWER-•marketers must have a clear idea of each of those other
_______________ mix elements in order to effectively communicate the brand's
competitive advantage.
extensions - ANSWER-Product line _________________ add diversity to existing
product lines with the goal of increasing market share in a category that the company
has previously been competing in.
value - ANSWER-Marketing balances creating __________ and meeting
organizational objectives.
, Cultural Factors - Language - ANSWER-Older terms in England (Cotton candy -
candy floss) Humor is more dry overall
Cultural Factors - Language - ANSWER-Older terms in England (Cotton candy -
candy floss) Humor is more dry overall
info - ANSWER-Another function of packaging is that it promotes product. So gives
people _________________ about the product that helps them make decision.
This example is Gillette disposable razors.
humanize - ANSWER-social media- offers brands the opportunity to
_______________ themselves through building brand community and educating
consumers.
change - ANSWER-importance of developing new products
consumer preferences can ___________.
competitors come in
strategy, objectives, core - ANSWER-new product development process.
New product ______________ is the first step.
This is a document that links the new product development strategy to the
__________________ of the marketing department, the business unit.
we don't wanna develop products that move us away from what our ______ mission
and values are.
Cultural Factors - Customs/Traditions - ANSWER-Cinco de Mayo celebrated more in
US than in Mexico
Cultural Factors - Customs/Traditions - ANSWER-Cinco de Mayo celebrated more in
US than in Mexico
Promotional - ANSWER-•_____________________ strategy: Plan for the optimal
use of the elements of promotion to gain competitive advantage
Global Vision - ANSWER-Recognizing and reacting to international marketing
opportunities
Using effective global marketing strategies
Being aware of threats from foreign competitors in all markets
brand - ANSWER-as marketers we want _____________ promoters and loyal
customers,
(Cascio - Ole Miss), GB 350 test 3 Ch
10, GB 350 test 3 Ch 11, 13, and 14,
GB 350 Ch 19 and 15, GB 350
combined Questions with Correct
Answers
low - ANSWER-packaging can serve to provide a lot of different signals
to consumers, especially if they are in relatively _______ involvement in decision
making situation.
Global Vision - ANSWER-Soda Stream - Make your own sodas but didn't do well in
the US because people here are brand loyal
Culture - ANSWER-"Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
Culture - ANSWER-"Ingrained in US"
If you grew up in the US, you're more likely to be individualistic
protects - ANSWER-But what is the fundamental benefit of packaging?
Well, it contains and _____________ products.
discontinuous - ANSWER-__________________ innovation.
product that we've never ever ever heard
before that totally disrupts the marketplace and creates a market for it.
valued, Instacart - ANSWER-•Rapid/___________ delivery can be a matter of
speed, convenience, or both.
For example ______________ is a 3rd-party grocery delivery service that focuses on
saving customers the time and effort associated with going to the grocery store.
market - ANSWER-target _____________ is simply a group of potential customers
that we develop a unique four-piece strategy for.
,A market is people or organizations,
who have needs and wants that our products and services could be used to fulfill.
the ability to buy the products and services that we offer.
activity, value - ANSWER-American Marketing Association
defines marketing as the _________________, set of institutions, and processes for
creating, communicating, delivering and exchanging offerings that have
___________ for customers,
clients, partners, and society at large.
promotion, storage - ANSWER-•Packaging performs a variety of functions that play
in integral role in marketing strategy.
________________
protection
____________ (milk)
recycling
lines, extensions - ANSWER-6 categories of new products
new to the world products (disc. innovation)
new product ________
product line ________________
proved or revised products
repositioned products
Lower-priced products
American Marketing Association - ANSWER-AMA
Dimensions - ANSWER-Caste Systems in India (high power distance)
US (low power distance at 40)
Dimensions - ANSWER-Caste Systems in India (high power distance)
US (low power distance at 40)
service - ANSWER-•Excellent ____________ promotions promise a focus on
optimizing customer needs throughout the interaction with the brand.
The Hampton by Hilton commercial video communicates a concern for customers in
a humorous way, featuring an employee hiding a traveling professional in
sweatpants from her professionally dressed boss in the hotel's breakfast area.
,value, mutually - ANSWER-The goal of marketing is to exchange ____________ in a
___________________ beneficial manner
stakeholders - ANSWER-the process of marketing and activities associated with it
now must consider other __________________.
Ethnocentrism - ANSWER-Chinese model in commercial who was eating
Americanized food with chopsticks and laughing (perceived terribly in China) --
caused fashion show to be cancelled
Ethnocentrism - ANSWER-Chinese model in commercial who was eating
Americanized food with chopsticks and laughing (perceived terribly in China) --
caused fashion show to be cancelled
protection, recycling - ANSWER-•Packaging performs a variety of functions that play
in integral role in marketing strategy.
promotion
________________
storage (milk)
______________
improved, repositioned, Lower - ANSWER-6 categories of new products
new to the world products (disc. innovation)
new product lines
product line extensions
_______________ or revised products
__________________ products
_________-priced products
Global Vision - ANSWER-Soda Stream - Make your own sodas but didn't do well in
the US because people here are brand loyal
marketing - ANSWER-•marketers must have a clear idea of each of those other
_______________ mix elements in order to effectively communicate the brand's
competitive advantage.
extensions - ANSWER-Product line _________________ add diversity to existing
product lines with the goal of increasing market share in a category that the company
has previously been competing in.
value - ANSWER-Marketing balances creating __________ and meeting
organizational objectives.
, Cultural Factors - Language - ANSWER-Older terms in England (Cotton candy -
candy floss) Humor is more dry overall
Cultural Factors - Language - ANSWER-Older terms in England (Cotton candy -
candy floss) Humor is more dry overall
info - ANSWER-Another function of packaging is that it promotes product. So gives
people _________________ about the product that helps them make decision.
This example is Gillette disposable razors.
humanize - ANSWER-social media- offers brands the opportunity to
_______________ themselves through building brand community and educating
consumers.
change - ANSWER-importance of developing new products
consumer preferences can ___________.
competitors come in
strategy, objectives, core - ANSWER-new product development process.
New product ______________ is the first step.
This is a document that links the new product development strategy to the
__________________ of the marketing department, the business unit.
we don't wanna develop products that move us away from what our ______ mission
and values are.
Cultural Factors - Customs/Traditions - ANSWER-Cinco de Mayo celebrated more in
US than in Mexico
Cultural Factors - Customs/Traditions - ANSWER-Cinco de Mayo celebrated more in
US than in Mexico
Promotional - ANSWER-•_____________________ strategy: Plan for the optimal
use of the elements of promotion to gain competitive advantage
Global Vision - ANSWER-Recognizing and reacting to international marketing
opportunities
Using effective global marketing strategies
Being aware of threats from foreign competitors in all markets
brand - ANSWER-as marketers we want _____________ promoters and loyal
customers,
