GB350 Chapter 6.1 Quiz Exam Q&A
Yuri believes she should have her car's oil changed every 3,000 miles. Joanne
believes she should have her car's oil changed every 5,000 miles. These differences
illustrate that need recognition is _______________. - ANSWER-Subjective in
Nature
Charlene is trying to decide where she can buy new tires. She does not know that
Wal-Mart and Joe's Body Shop sell tires. Wal-Mart and Joe's Body Shop represent
Charlene's ______________ set. - ANSWER-Inert
Oscar is dining at his favorite restaurant in town. When he gets the bill, Oscar
notices that the restaurant now has a policy that automatically charges a 15% tip on
all meals. Oscar does not think it is fair for the restaurant to require all patrons to pay
a fixed tip percentage. His perceptions relate to _____________________ justice. -
ANSWER-Procedural
Will is looking for a new car that has the following features: used, has leather seats,
and costs less than $30,000. Will visits a car dealership and finds that there is not a
car available that has all three of his features. He decides to purchase a used car
with leather seats that costs $35,000 instead. What type of alternative evaluation
model did Will use? - ANSWER-Compensatory
Which of the following would NOT be considered consumer behavior, according to
the lectures? - ANSWER-All are considered consumer behavior.
Which of the following represents the correct order of the consumer decision making
process stages? - ANSWER-Need recognition, Information Search, Alternative
Evaluation, Decision, Post-Purchase
Which of the following statements BEST represents how marketers should approach
delighting customers, according to the lectures? - ANSWER-Give someone a
delightful experience in a way you raise expectations so high you cannot fulfill them
every-time.
Karla recently booked a trip to the Bahamas that cost a good deal of money.
Although she is looking forward to the trip, she is wondering if she made a mistake to
spend that much money on a trip. What concept describes what Karla is
experiencing? - ANSWER-Cognitive Dissonance
Marcus is reviewing his LinkedIn profile and notices that he is wearing casual
clothing in his profile picture. He is concerned that job recruiters might view him as
unprofessional because of his casual clothing. What self-concept is described in this
scenario? - ANSWER-Actual Social
Yuri believes she should have her car's oil changed every 3,000 miles. Joanne
believes she should have her car's oil changed every 5,000 miles. These differences
illustrate that need recognition is _______________. - ANSWER-Subjective in
Nature
Charlene is trying to decide where she can buy new tires. She does not know that
Wal-Mart and Joe's Body Shop sell tires. Wal-Mart and Joe's Body Shop represent
Charlene's ______________ set. - ANSWER-Inert
Oscar is dining at his favorite restaurant in town. When he gets the bill, Oscar
notices that the restaurant now has a policy that automatically charges a 15% tip on
all meals. Oscar does not think it is fair for the restaurant to require all patrons to pay
a fixed tip percentage. His perceptions relate to _____________________ justice. -
ANSWER-Procedural
Will is looking for a new car that has the following features: used, has leather seats,
and costs less than $30,000. Will visits a car dealership and finds that there is not a
car available that has all three of his features. He decides to purchase a used car
with leather seats that costs $35,000 instead. What type of alternative evaluation
model did Will use? - ANSWER-Compensatory
Which of the following would NOT be considered consumer behavior, according to
the lectures? - ANSWER-All are considered consumer behavior.
Which of the following represents the correct order of the consumer decision making
process stages? - ANSWER-Need recognition, Information Search, Alternative
Evaluation, Decision, Post-Purchase
Which of the following statements BEST represents how marketers should approach
delighting customers, according to the lectures? - ANSWER-Give someone a
delightful experience in a way you raise expectations so high you cannot fulfill them
every-time.
Karla recently booked a trip to the Bahamas that cost a good deal of money.
Although she is looking forward to the trip, she is wondering if she made a mistake to
spend that much money on a trip. What concept describes what Karla is
experiencing? - ANSWER-Cognitive Dissonance
Marcus is reviewing his LinkedIn profile and notices that he is wearing casual
clothing in his profile picture. He is concerned that job recruiters might view him as
unprofessional because of his casual clothing. What self-concept is described in this
scenario? - ANSWER-Actual Social
