ACTUAL MKT421T WEEK 5 - APPLY COURSE POST
ASSESSMENT TEST QUESTIONS AND VERIFIED
ANSWERS 2024-2025
$18,000 - ......answer.....Forever Quilting is a small company that makes
quilting kits priced at $120 each. There is no quantity discount. The costs
of the materials that go into each kit total $45. It costs $5 in labor to
assemble a kit. The company has monthly expenses of $1,000 for rent and
insurance,$200 for heat and electricity, $500 for advertising, and $4,500 for
the monthly salary of its owner. Last month the company sold 150 kits.
Forever Quilting's total revenue for the month was
a reference value - ......answer.....If you know the contents and price of a
McDonald's Extra Value Meal, it may serve as ________ to you when you
visit other fast-food restaurants and consider the purchase of a meal
option there.
Innovators - ......answer.....When Apple introduced the Apple II personal
computer in 1977, industry analysts predicted that very few would be sold.
However, when the product was made available, consumers who were
young, highly educated, adventuresome and well-informed began buying
them. While those buyers were relatively few in number, marketers such
, as IBM and Compaq were encouraged because other, less adventuresome
consumers, like businesspeople, would likely adopt personal computers
later.
Based on the diffusion of innovation concept, those first buyers of
personal computers were
a corporate vertical marketing system. - ......answer.....21st Century Fox is
the name for Fox's broadcast/cable TV networks and TV/movie studios.
Since most of the shows produced at its TV production unit and many of
the movies made at its studio are only televised on its cable TV networks,
21st Century Fox is an example of
dual distribution - ......answer.....Rather than compete with large greeting
card companies for shelf space in supermarkets, several smaller card
companies place their cards in pack-and-ship stores where the customer
can mail a card on the spur of the moment, and in racks in car washes
where customers who are waiting for their cars can browse and purchase
cards.
This is an example of which type of marketing channel strategy?
ASSESSMENT TEST QUESTIONS AND VERIFIED
ANSWERS 2024-2025
$18,000 - ......answer.....Forever Quilting is a small company that makes
quilting kits priced at $120 each. There is no quantity discount. The costs
of the materials that go into each kit total $45. It costs $5 in labor to
assemble a kit. The company has monthly expenses of $1,000 for rent and
insurance,$200 for heat and electricity, $500 for advertising, and $4,500 for
the monthly salary of its owner. Last month the company sold 150 kits.
Forever Quilting's total revenue for the month was
a reference value - ......answer.....If you know the contents and price of a
McDonald's Extra Value Meal, it may serve as ________ to you when you
visit other fast-food restaurants and consider the purchase of a meal
option there.
Innovators - ......answer.....When Apple introduced the Apple II personal
computer in 1977, industry analysts predicted that very few would be sold.
However, when the product was made available, consumers who were
young, highly educated, adventuresome and well-informed began buying
them. While those buyers were relatively few in number, marketers such
, as IBM and Compaq were encouraged because other, less adventuresome
consumers, like businesspeople, would likely adopt personal computers
later.
Based on the diffusion of innovation concept, those first buyers of
personal computers were
a corporate vertical marketing system. - ......answer.....21st Century Fox is
the name for Fox's broadcast/cable TV networks and TV/movie studios.
Since most of the shows produced at its TV production unit and many of
the movies made at its studio are only televised on its cable TV networks,
21st Century Fox is an example of
dual distribution - ......answer.....Rather than compete with large greeting
card companies for shelf space in supermarkets, several smaller card
companies place their cards in pack-and-ship stores where the customer
can mail a card on the spur of the moment, and in racks in car washes
where customers who are waiting for their cars can browse and purchase
cards.
This is an example of which type of marketing channel strategy?
