Marketing MKT 305 Exam 1 Study Guide and Practice
Questions
What type of utility is used when the title of a car is passed to the new purchaser?
A. Form
B. Place
C. Time
D. Ownership - correct answer ✔✔ D. Ownership
According to the video lecture, a firm which purposely selects the cavity fighter segment to
focus its marketing efforts upon exemplifies __________.
A. market segmentation
B. the sales orientation
C. target marketing
D. environmental marketing - correct answer ✔✔ C. target marketing
Market Segmentation is:
,A. the separation of markets into distinctive groups based on homogeneous characteristics.
B. how products are viewed by consumers relative to the competition.
C. an internal focused, product-oriented business philosophy.
D. synonymous with the 4Ps. - correct answer ✔✔ A. the separation of markets into distinctive
groups based on homogeneous characteristics.
Branding, packaging and labeling decisions fall under which one of the marketing mix variables?
A. Price
B. Place
C. Product
D. Promotion - correct answer ✔✔ C. Product
The National Do-Not-Call List exemplifies which environmental forces impact upon marketing
strategy.
A. Technological
B. Economic
C. Political and legal
, D. Socio-cultural - correct answer ✔✔ C. Political and legal
The Brown Shoe Store produces a product that is in high demand. Unfortunately, many
customers are unable to purchase the product because it is only sold in one location. Which
utility is the Brown Shoe Store lacking?
A. Place
B. Time
C. Ownership
D. Form - correct answer ✔✔ A. Place
A student has just finished her big project at 3:00 a.m. However, the project is due at 8:00 a.m.
The student remembers that the Kinko's is open 24 hours. This is an example _______ utility.
A. Time
B. Point
C. Place
D. Ownership - correct answer ✔✔ A. Time
Which of the following marketing activities includes transporting and storing products?
Questions
What type of utility is used when the title of a car is passed to the new purchaser?
A. Form
B. Place
C. Time
D. Ownership - correct answer ✔✔ D. Ownership
According to the video lecture, a firm which purposely selects the cavity fighter segment to
focus its marketing efforts upon exemplifies __________.
A. market segmentation
B. the sales orientation
C. target marketing
D. environmental marketing - correct answer ✔✔ C. target marketing
Market Segmentation is:
,A. the separation of markets into distinctive groups based on homogeneous characteristics.
B. how products are viewed by consumers relative to the competition.
C. an internal focused, product-oriented business philosophy.
D. synonymous with the 4Ps. - correct answer ✔✔ A. the separation of markets into distinctive
groups based on homogeneous characteristics.
Branding, packaging and labeling decisions fall under which one of the marketing mix variables?
A. Price
B. Place
C. Product
D. Promotion - correct answer ✔✔ C. Product
The National Do-Not-Call List exemplifies which environmental forces impact upon marketing
strategy.
A. Technological
B. Economic
C. Political and legal
, D. Socio-cultural - correct answer ✔✔ C. Political and legal
The Brown Shoe Store produces a product that is in high demand. Unfortunately, many
customers are unable to purchase the product because it is only sold in one location. Which
utility is the Brown Shoe Store lacking?
A. Place
B. Time
C. Ownership
D. Form - correct answer ✔✔ A. Place
A student has just finished her big project at 3:00 a.m. However, the project is due at 8:00 a.m.
The student remembers that the Kinko's is open 24 hours. This is an example _______ utility.
A. Time
B. Point
C. Place
D. Ownership - correct answer ✔✔ A. Time
Which of the following marketing activities includes transporting and storing products?
