ORGANIZATIONAL COMMUNICATION
QUIZ 2 STUDY GUIDE 2026 QUESTIONS
WITH ANSWERS GRADED A+
◉ two types of audiences Answer: internal (people inside the
organization) and external (people outside the organization)
◉ examples of internal audience Answer: subordinates, superiors, peers
◉ examples of external audience Answer: customers, suppliers,
distributors
◉ three basic purposes of business communication Answer: to inform
(explain), to request or persuade (urge action), to build goodwill (make
good image)
◉ identify your audience (5 types) Answer: gatekeeper, primary,
secondary, auxiliary, watchdog
◉ person who may stop or send message Answer: gatekeeper
◉ decides or acts on basis of message (your target) Answer: primary
audience
, ◉ comments on or implements ideas Answer: secondary audience
◉ encounters message but does not interact with it (read-only) Answer:
auxiliary audience
◉ may expert economic, legal, political, or social power later (big
picture person - may have a stake in your message or may become
legally involved) Answer: watchdog
◉ audience acronym Answer: analysis
understanding
demographics
interest
environment
needs
customization
expectations
◉ who is the audience Answer: analysis
◉ what is the audience's knowledge of the subject Answer:
understanding
◉ what is their age, gender, education, etc. Answer: demographic
QUIZ 2 STUDY GUIDE 2026 QUESTIONS
WITH ANSWERS GRADED A+
◉ two types of audiences Answer: internal (people inside the
organization) and external (people outside the organization)
◉ examples of internal audience Answer: subordinates, superiors, peers
◉ examples of external audience Answer: customers, suppliers,
distributors
◉ three basic purposes of business communication Answer: to inform
(explain), to request or persuade (urge action), to build goodwill (make
good image)
◉ identify your audience (5 types) Answer: gatekeeper, primary,
secondary, auxiliary, watchdog
◉ person who may stop or send message Answer: gatekeeper
◉ decides or acts on basis of message (your target) Answer: primary
audience
, ◉ comments on or implements ideas Answer: secondary audience
◉ encounters message but does not interact with it (read-only) Answer:
auxiliary audience
◉ may expert economic, legal, political, or social power later (big
picture person - may have a stake in your message or may become
legally involved) Answer: watchdog
◉ audience acronym Answer: analysis
understanding
demographics
interest
environment
needs
customization
expectations
◉ who is the audience Answer: analysis
◉ what is the audience's knowledge of the subject Answer:
understanding
◉ what is their age, gender, education, etc. Answer: demographic
