BUSI 710 RESEARCH METHODOLOGY AND
ALIGNMENT PRACTICE EXAMINATION
2026 QUESTIONS WITH ANSWERS
GRADED A+
◍ Which of the following characteristics apply to quantitative data type and
presentation?.
Answer: Verbal descriptionsReduced to numerical codes for computerized
analysis
◍ ____ is the term used to describe the combining of several qualitative
methods or combining qualitative with quantitative methods..
Answer: triangulation
◍ ____________________ is an interview technique that tries to draw deeper
and more elaborate explanations from a discussion with a decision maker..
Answer: probing
◍ An accounting report of unit sales by product line is a good example of:.
Answer: internal records.
◍ Which of the following is an important step in developing a marketing
strategy?.
Answer: Analyzing marketing performanceEvaluating opportunities for new
product launchesSelecting target markets
◍ True.
Answer: Descriptive research can be a useful way to segment target markets.
◍ When a manager has sufficient information to make a good decision, the
information is said to be ____________________..
Answer: complete
, ◍ www.yahoo.com is a good example of:.
Answer: a search engine.
◍ A research study that attempts to show that "Xerox" is not a generic brand
name but should be used only by Xerox Corporation is an example of:.
Answer: advocacy research.
◍ A profile of the "typical customer" for a company's product line is an
example of:.
Answer: an internal record.
◍ A group consisting of similar individuals; commonality of opinions,
backgrounds, actions is said to be ___.
Answer: homogeneous
◍ False.
Answer: Input data can come from internal sources of the organization, but
not from external sources.
◍ True.
Answer: The term "research" means "to search again."
◍ A computer-based system that helps managers to solve problems through
interaction with databases is known as a ____________________..
Answer: decision support system
◍ False.
Answer: Descriptive studies provide causal evidence.
◍ A Web site address that Web browsers recognize is called a(n):.
Answer: URL.
◍ True.
Answer: Survey research is conducted as part of a descriptive research
study.
◍ The systematic and objective procedures that are used to study marketing
problems are known as the ____________________ method.
ALIGNMENT PRACTICE EXAMINATION
2026 QUESTIONS WITH ANSWERS
GRADED A+
◍ Which of the following characteristics apply to quantitative data type and
presentation?.
Answer: Verbal descriptionsReduced to numerical codes for computerized
analysis
◍ ____ is the term used to describe the combining of several qualitative
methods or combining qualitative with quantitative methods..
Answer: triangulation
◍ ____________________ is an interview technique that tries to draw deeper
and more elaborate explanations from a discussion with a decision maker..
Answer: probing
◍ An accounting report of unit sales by product line is a good example of:.
Answer: internal records.
◍ Which of the following is an important step in developing a marketing
strategy?.
Answer: Analyzing marketing performanceEvaluating opportunities for new
product launchesSelecting target markets
◍ True.
Answer: Descriptive research can be a useful way to segment target markets.
◍ When a manager has sufficient information to make a good decision, the
information is said to be ____________________..
Answer: complete
, ◍ www.yahoo.com is a good example of:.
Answer: a search engine.
◍ A research study that attempts to show that "Xerox" is not a generic brand
name but should be used only by Xerox Corporation is an example of:.
Answer: advocacy research.
◍ A profile of the "typical customer" for a company's product line is an
example of:.
Answer: an internal record.
◍ A group consisting of similar individuals; commonality of opinions,
backgrounds, actions is said to be ___.
Answer: homogeneous
◍ False.
Answer: Input data can come from internal sources of the organization, but
not from external sources.
◍ True.
Answer: The term "research" means "to search again."
◍ A computer-based system that helps managers to solve problems through
interaction with databases is known as a ____________________..
Answer: decision support system
◍ False.
Answer: Descriptive studies provide causal evidence.
◍ A Web site address that Web browsers recognize is called a(n):.
Answer: URL.
◍ True.
Answer: Survey research is conducted as part of a descriptive research
study.
◍ The systematic and objective procedures that are used to study marketing
problems are known as the ____________________ method.
