MKT 100 MIDTERM CERTIFICATION SCRIPT
2026 QUESTIONS WITH SOLUTIONS
GRADED A+
◍ Cash Cow.
Answer: Market Leader but at slow rate.
◍ Organizational Culture.
Answer: Reflects the set of values, traditions, and customs that guide a firms
employee behaviour.
◍ Sustainable Competitive Advantage.
Answer: Something that the firm can do consistently better than its
competitors, that is not easily copied and thus can be maintained over a long
period of time.
◍ Market Growth Rate.
Answer: The rate of growth of the specific market in which the product
competes.
◍ Experimental Research.
Answer: A type of quantitative research that manipulates one or more
variables to determine which variable has a casual effect on another
variable.
◍ Distributive Fairness.
Answer: Benefits you think you would get in the case of a failure.
◍ Monopoly.
Answer: One firm controls the entire market. Electricity provider
◍ Value.
Answer: Reflects the relationship of benefits to costs, or what the consumer
2026 QUESTIONS WITH SOLUTIONS
GRADED A+
◍ Cash Cow.
Answer: Market Leader but at slow rate.
◍ Organizational Culture.
Answer: Reflects the set of values, traditions, and customs that guide a firms
employee behaviour.
◍ Sustainable Competitive Advantage.
Answer: Something that the firm can do consistently better than its
competitors, that is not easily copied and thus can be maintained over a long
period of time.
◍ Market Growth Rate.
Answer: The rate of growth of the specific market in which the product
competes.
◍ Experimental Research.
Answer: A type of quantitative research that manipulates one or more
variables to determine which variable has a casual effect on another
variable.
◍ Distributive Fairness.
Answer: Benefits you think you would get in the case of a failure.
◍ Monopoly.
Answer: One firm controls the entire market. Electricity provider
◍ Value.
Answer: Reflects the relationship of benefits to costs, or what the consumer
