MKT 100 MIDTERM COMPREHENSIVE
STUDY GUIDE 2026 FULL QUESTIONS AND
SOLUTIONS GRADED A+
◍ Generation Y / Millenials.
Answer: Born between 1972 and 1992
◍ STP.
Answer: Segmentation, Targeting, Positioning
◍ Ethnography.
Answer: An observational method that studies people in their daily lives and
activities, their homes, work and communities.
◍ External Locus of Control.
Answer: Having the belief that one has no control over their outcomes and
that they are controlled by outside factors.
◍ Macroenviromental Factors.
Answer: Aspects of the external environment, culture, demographics, social
trends, technological advances and economic situations, and political/legal
environment that affects companies.
◍ Fixed Costs.
Answer: Costs that remain the same, regardless of situation.
◍ Structured Questions.
Answer: Questions that interviewers ask and then the respondent has to pick
from a bank of answers.
◍ Compensatory Decision Rule.
Answer: When consumer evaluates the trade offs and alternatives of one
item to another.
STUDY GUIDE 2026 FULL QUESTIONS AND
SOLUTIONS GRADED A+
◍ Generation Y / Millenials.
Answer: Born between 1972 and 1992
◍ STP.
Answer: Segmentation, Targeting, Positioning
◍ Ethnography.
Answer: An observational method that studies people in their daily lives and
activities, their homes, work and communities.
◍ External Locus of Control.
Answer: Having the belief that one has no control over their outcomes and
that they are controlled by outside factors.
◍ Macroenviromental Factors.
Answer: Aspects of the external environment, culture, demographics, social
trends, technological advances and economic situations, and political/legal
environment that affects companies.
◍ Fixed Costs.
Answer: Costs that remain the same, regardless of situation.
◍ Structured Questions.
Answer: Questions that interviewers ask and then the respondent has to pick
from a bank of answers.
◍ Compensatory Decision Rule.
Answer: When consumer evaluates the trade offs and alternatives of one
item to another.
