MKT 100 MIDTERM FINAL TEST 2026
QUESTIONS WITH CORRECT ANSWERS
GRADED A+
◍ Marketing Penetration Strategy.
Answer: A growth strategy that employs the existing marketing mix and
focuses on existing customers.
◍ Price.
Answer: The overall sacrifice a customer is willing to make. Money, time,
energy.
◍ STP.
Answer: Segmentation, Targeting, and Positioning that firms use to identify
and evaluate opportunities for increasing sales and profit.
◍ Quantitative Research (Conclusive).
Answer: Information collected to confirm preliminary insights. Proof.
◍ Unstructured Questions.
Answer: Questions that interviewers ask and then the respondent can come
up with their own answer.
◍ Generational Cohort.
Answer: A group that is part of the same generation, and have similar
purchase behaviours because they have shared experiences and are in the
same stage of life. An example is new mothers.
◍ Corporate Social Responsability.
Answer: The voluntary action taken by a company to address social, ethical,
and environmental impacts as well as the concerns of their stakeholders.
◍ Political Social EnvironmentG.
QUESTIONS WITH CORRECT ANSWERS
GRADED A+
◍ Marketing Penetration Strategy.
Answer: A growth strategy that employs the existing marketing mix and
focuses on existing customers.
◍ Price.
Answer: The overall sacrifice a customer is willing to make. Money, time,
energy.
◍ STP.
Answer: Segmentation, Targeting, and Positioning that firms use to identify
and evaluate opportunities for increasing sales and profit.
◍ Quantitative Research (Conclusive).
Answer: Information collected to confirm preliminary insights. Proof.
◍ Unstructured Questions.
Answer: Questions that interviewers ask and then the respondent can come
up with their own answer.
◍ Generational Cohort.
Answer: A group that is part of the same generation, and have similar
purchase behaviours because they have shared experiences and are in the
same stage of life. An example is new mothers.
◍ Corporate Social Responsability.
Answer: The voluntary action taken by a company to address social, ethical,
and environmental impacts as well as the concerns of their stakeholders.
◍ Political Social EnvironmentG.
