EXAMINATION 2026 QUESTIONS WITH
ANSWERS GRADED A+
◍ Customer Excellence.
Answer: Focus on retaining customers and customer service.
◍ Monopolistic Competition.
Answer: Many firms selling different products at different prices. Laundry
Detergent
◍ Green Marketing.
Answer: Marketing using green technologies.
◍ Generation X.
Answer: Born between 1966 and 1971
◍ Question Mark.
Answer: Can be developed, but at a cost.
◍ Secondary Data.
Answer: Data that has been collected from other sources to be used towards
the study being conducted.
◍ Recession.
Answer: A period of economic downturn, where the economic growth is
negative for at lease 2 consecutive years.
◍ Qualitative Research.
Answer: Attempts to begin to understand the phenomenon of interest, also
provides initial information when the problem lacks any clear definition.
◍ Star.
Answer: Market Leader with high growth rate.