MCE Exam Prep – Questions With Accurate
Solutions
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Terms in this set (129)
How can you determine which leads B
filled out the form on a specific
landing page?
A. Create a form submission list in the
Design Studio
B. Create a smart list using the filter
'Filled out form' with the constraint of
'Web page'
C. Create a Landing Page
Performance Report
D. Create a smart list using the filter
'Visited Web Page' with the constraint
of 'Form = true"
,When should custom columns be B
added to a lead report?
a. To display anonymous visitors in a
Web Page Activity report
b. To show how leads that were
created this year have progressed
through the lifecycle
c. To review email statistics on number
delivered, number bounced, and
open rates
d. To change the Lead Created At time
frame to show results for the fiscal
year
What is the reporting impact of B
selecting an acquisition program
when importing a list?
A. Selecting an acquisition program is
required for using the Success Path
Analyzer
B. The acquisition program is required
to show the number and percent of
new names in the Program
Performance report
C. The Lead Performance report uses
an acquisition program to show how
successful each program is at
generating new leads
D.The acquisition program is required
to show program success in the Email
Performance report
,You want to analyze marketing's E
overall lead generation efforts to
grow the database over the past three
years. Which report type should you
run?
A. Opportunity Influence Analyzer
B. Leads by Status report
C. Program Analyzer
D. Leads by Revenue Stage report
E. Lead Performance report
Which two columns on the Program C, D
Performance Report are calculated
using acquisition program?
Select one or more:
A. Revenue per New Name
B. Total Members
C. Cost per New Name (USD)
D. New Names
E. Cost per Member (USD)
F. Revenue per Member (USD)
, A marketer ran a program and did not B
assign a program status with success.
The marketer now wants to run a
program performance report to find
the cost per success for the program.
What will occur?
A. The report will return an error for
cost per success.
B. The report will return a null value
for cost per success.
C. The report will identify the last
program status as a success and
calculate based on that.
D. The report will identify the first
program status as a success and
calculate based on that.
If you want to figure out how many C
people converted on a Marketo
landing page, which report would you
use?
A. Lead Performance
B. Program Performance
C. Landing Page Performance
D. Web Page Activity
Solutions
Save
Terms in this set (129)
How can you determine which leads B
filled out the form on a specific
landing page?
A. Create a form submission list in the
Design Studio
B. Create a smart list using the filter
'Filled out form' with the constraint of
'Web page'
C. Create a Landing Page
Performance Report
D. Create a smart list using the filter
'Visited Web Page' with the constraint
of 'Form = true"
,When should custom columns be B
added to a lead report?
a. To display anonymous visitors in a
Web Page Activity report
b. To show how leads that were
created this year have progressed
through the lifecycle
c. To review email statistics on number
delivered, number bounced, and
open rates
d. To change the Lead Created At time
frame to show results for the fiscal
year
What is the reporting impact of B
selecting an acquisition program
when importing a list?
A. Selecting an acquisition program is
required for using the Success Path
Analyzer
B. The acquisition program is required
to show the number and percent of
new names in the Program
Performance report
C. The Lead Performance report uses
an acquisition program to show how
successful each program is at
generating new leads
D.The acquisition program is required
to show program success in the Email
Performance report
,You want to analyze marketing's E
overall lead generation efforts to
grow the database over the past three
years. Which report type should you
run?
A. Opportunity Influence Analyzer
B. Leads by Status report
C. Program Analyzer
D. Leads by Revenue Stage report
E. Lead Performance report
Which two columns on the Program C, D
Performance Report are calculated
using acquisition program?
Select one or more:
A. Revenue per New Name
B. Total Members
C. Cost per New Name (USD)
D. New Names
E. Cost per Member (USD)
F. Revenue per Member (USD)
, A marketer ran a program and did not B
assign a program status with success.
The marketer now wants to run a
program performance report to find
the cost per success for the program.
What will occur?
A. The report will return an error for
cost per success.
B. The report will return a null value
for cost per success.
C. The report will identify the last
program status as a success and
calculate based on that.
D. The report will identify the first
program status as a success and
calculate based on that.
If you want to figure out how many C
people converted on a Marketo
landing page, which report would you
use?
A. Lead Performance
B. Program Performance
C. Landing Page Performance
D. Web Page Activity
