MIS 301 EXAM 2 LATEST
A ________ system tracks all communications between the company
and the customer, the purpose of each communication, and any
necessary follow-up.
product knowledge
sales forecasting
contact management
sales lead tracking - ANSWERS-contact management
Sourcing and procurement from external suppliers are ________
activities.
irrelevant
upstream
downstream
internal - ANSWERS-upstream
The ________ component of SCM is the most metric-intensive part of
the supply chain in which organizations measure quality levels,
production output, and worker productivity.
deliver
plan
make
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1
, MIS 301 EXAM 2 LATEST
source
return - ANSWERS-make
The ________ component of SCM is often referred to as logistics.
return
deliver
plan
source
make - ANSWERS-deliver
The pull model is also called ________ which means the production
process begins with a ________.
make-to-stock; customer order
make-to-order; customer order
make-to-order; forecast
make-to-stock; forecast - ANSWERS-make-to-order; customer order
The push model is also called ________ which means the production
process begins with a ________.
make-to-stock; customer order
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2
, MIS 301 EXAM 2 LATEST
make-to-stock; forecast
make-to-order; forecast
make-to-order; customer order - ANSWERS-make-to-stock; forecast
Amazon's recommender system is an example of ________.
bundling
upselling
downselling
cross-selling - ANSWERS-cross-selling
You want to buy a 65" TV, but a sales representative talks you into the
70" TV because it is only a little more expensive and will still fit nicely
into that spot on your wall. This is an example of ________.
bundling
downselling
cross-selling
upselling - ANSWERS-upselling
Analytical CRM systems provide ________ by analyzing customer
behavior and perceptions.
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3
, MIS 301 EXAM 2 LATEST
ERP
SFA
BI
CIC - ANSWERS-BI
Your cable company sells you package deal with internet, phone, and
TV. This is an example of __________.
cross-selling
bundling
downselling
upselling - ANSWERS-bundling
________ is NOT an important technology in analytical CRM systems.
OLAP
Data mining
Campaign management
BI - ANSWERS-Campaign management
________ delivers the precise number of parts to be assembled into a
finished product at precisely the right time.
END OF
PAGE
4
A ________ system tracks all communications between the company
and the customer, the purpose of each communication, and any
necessary follow-up.
product knowledge
sales forecasting
contact management
sales lead tracking - ANSWERS-contact management
Sourcing and procurement from external suppliers are ________
activities.
irrelevant
upstream
downstream
internal - ANSWERS-upstream
The ________ component of SCM is the most metric-intensive part of
the supply chain in which organizations measure quality levels,
production output, and worker productivity.
deliver
plan
make
END OF
PAGE
1
, MIS 301 EXAM 2 LATEST
source
return - ANSWERS-make
The ________ component of SCM is often referred to as logistics.
return
deliver
plan
source
make - ANSWERS-deliver
The pull model is also called ________ which means the production
process begins with a ________.
make-to-stock; customer order
make-to-order; customer order
make-to-order; forecast
make-to-stock; forecast - ANSWERS-make-to-order; customer order
The push model is also called ________ which means the production
process begins with a ________.
make-to-stock; customer order
END OF
PAGE
2
, MIS 301 EXAM 2 LATEST
make-to-stock; forecast
make-to-order; forecast
make-to-order; customer order - ANSWERS-make-to-stock; forecast
Amazon's recommender system is an example of ________.
bundling
upselling
downselling
cross-selling - ANSWERS-cross-selling
You want to buy a 65" TV, but a sales representative talks you into the
70" TV because it is only a little more expensive and will still fit nicely
into that spot on your wall. This is an example of ________.
bundling
downselling
cross-selling
upselling - ANSWERS-upselling
Analytical CRM systems provide ________ by analyzing customer
behavior and perceptions.
END OF
PAGE
3
, MIS 301 EXAM 2 LATEST
ERP
SFA
BI
CIC - ANSWERS-BI
Your cable company sells you package deal with internet, phone, and
TV. This is an example of __________.
cross-selling
bundling
downselling
upselling - ANSWERS-bundling
________ is NOT an important technology in analytical CRM systems.
OLAP
Data mining
Campaign management
BI - ANSWERS-Campaign management
________ delivers the precise number of parts to be assembled into a
finished product at precisely the right time.
END OF
PAGE
4
