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Introduction to Business Management

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This is the entire notes and study guide for the Introduction to Business Management, which is Chapter 1 of the International Baccalaureate course for Business Management. There are pictures that describe things in detail and the notes are well explained and easy to understand.

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1.1 Introduction to Business Management

The role of businesses

Business → decision-making organization involved in the process of using inputs to produce
goods and services

Goods → physical products (cars, computers, books)

Services → intangible products (haircuts, bus rides, education, healthcare)

Needs → basic necessities that a person must have to survive (food, water)

Wants → people’s desires, things they would like to have (new smartphone, vacation)



The main functions of business

Human Resources → responsible for managing personnel of the organization (workforce,

recruit, training, etc)

Finance and Accounts → in charge of managing the organization's money (recording of

financial documentation)

Marketing → identifying and satisfying the needs and wants of customers (product, price,

promotion, place)

Operations Management → responsible for converting raw materials into finished goods

ready for sale



Business Sectors

Primary sector → business involved in cultivation/extraction of natural resources (farming)

Secondary sector → construction and manufacturing of products (clothes manufacturer)

Tertiary Sector → providing services to the general public (health care, banking)

Quaternary sector → subcategory of tertiary, intellectual knowledge-based activities (ICT,

scientific research)

,The role of entrepreneurship and intrapreneurship

Entrepreneur → individual who plans, organizes and manages a business, taking on

financial risks in doing so

Entrepreneurship → the trait of business leaders who tend to be distinctive in their

temperament, attitude and outlook who drive the business

Intrapreneurship → the act of being an entrepreneur but as an employee within a large

organization

Intrepreneur → an employee who thinks and acts as an entrepreneur within a section of the

organization. Independent, proactive, creative and generates new ideas and innovations to the

organization.



Reasons for starting up a business (GET CASH)

Growth → benefit personally

Earnings → earn money if costs are outweighed

Transference & Inheritance → passing on assets/businesses to next generation

, Challenge → drives people to perform and give personal satisfaction

Autonomy → independence, freedom of choice and flexibility

Security → more job security for someone who is their own boss

Hobbies → some people may want to pursue their passion or turn hobby into business



Steps in the process of starting up a business (WOOOM!)

Write a business plan → document that includes goals and objectives for new business

Obtain start-up capital → starting a business requires money (own savings, loans)

Obtain business registration → registration and licensing requirements

Open a business bank account → owner(s) needs to set up a bank account

Marketing → potential customers need to know about the business and its products

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