COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
How the media views and talks about PR -
correct answer ✅Negative
PR is hype and style over substance
PR is dishonest and ethically challenged
PR is SPIN
PR Definition -
correct answer ✅the purposeful use of communication to achieve
an organization's objective
PR Traditional Definition -
correct answer ✅PR is a strategic comm process that builds
mutually beneficial relationship between organizations and their
publics
PR literacy -
correct answer ✅the ability to identify, analyze, and evaluate PR
messages, can help us wrestle with these larger issues
,COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
5 questions for PR literacy -
correct answer ✅WHO is creating the PR action/messages?
WHY did they create the PR action/message?
WHO will gain or lose from PR action/message?
WHO is the intended audience for the PR action/message?
WHOSE voices are heard and/or absent from the PR
actions/message?
Ethics vs. Law -
correct answer ✅Law is not an appropriate guide for determining
parameter of ethical behavior
Law just says what is LEGAL
Four sources of ethics -
correct answer ✅- Personal level
- Organizational Level
- Professional associations
- Societal Level
, COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
Front Groups -
correct answer ✅organizations with fancy names the true
Hide identity of the sponsor
Hide's the source's biases
Example: "Non-smokers Protection Committee"
Front individuals -
correct answer ✅Hide biases of sources
Create fake, online identities
The five pillars -
correct answer ✅1. Veracity (tell the truth)
2. Non-maleficence (do no harm, including demonstrating respect
for others)
3. Beneficence (do good)
4. Confidentiality (respect privacy)
5. Fairness (be fair and socially responsible)
ANSWERS
How the media views and talks about PR -
correct answer ✅Negative
PR is hype and style over substance
PR is dishonest and ethically challenged
PR is SPIN
PR Definition -
correct answer ✅the purposeful use of communication to achieve
an organization's objective
PR Traditional Definition -
correct answer ✅PR is a strategic comm process that builds
mutually beneficial relationship between organizations and their
publics
PR literacy -
correct answer ✅the ability to identify, analyze, and evaluate PR
messages, can help us wrestle with these larger issues
,COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
5 questions for PR literacy -
correct answer ✅WHO is creating the PR action/messages?
WHY did they create the PR action/message?
WHO will gain or lose from PR action/message?
WHO is the intended audience for the PR action/message?
WHOSE voices are heard and/or absent from the PR
actions/message?
Ethics vs. Law -
correct answer ✅Law is not an appropriate guide for determining
parameter of ethical behavior
Law just says what is LEGAL
Four sources of ethics -
correct answer ✅- Personal level
- Organizational Level
- Professional associations
- Societal Level
, COMM 323 TAMU EXAM 1 QUESTIONS AND
ANSWERS
Front Groups -
correct answer ✅organizations with fancy names the true
Hide identity of the sponsor
Hide's the source's biases
Example: "Non-smokers Protection Committee"
Front individuals -
correct answer ✅Hide biases of sources
Create fake, online identities
The five pillars -
correct answer ✅1. Veracity (tell the truth)
2. Non-maleficence (do no harm, including demonstrating respect
for others)
3. Beneficence (do good)
4. Confidentiality (respect privacy)
5. Fairness (be fair and socially responsible)
