1. Identification of the Vision: The vision is "To be the leading technology-communications
company in Africa." 2. Evaluation Framework: You are required to use a table to assess if this
statement meets the criteria of a "good" vision statement. 3. Key Characteristics to Assess:
Future-Oriented: Does it describe a desired future state? (Yes, "To be" indicates
aspiration).
Concise & Clear: Is it easy to remember and free of jargon? (Yes).
Inspiring: Does it motivate employees? (Partial; it aims for leadership but lacks a
"higher purpose").
Unique/Distinctive: Does it set Vodacom apart from competitors like MTN? (No,
"leading" is a common industry goal).
Section 2: Four Levels of Strategy
4. Corporate Level Strategy: Focuses on the overall scope of the organization (e.g., deciding to
operate in specific African markets like Egypt or Ethiopia). 5. Business Level Strategy: Focuses
on how to compete in a specific market (e.g., Vodacom South Africa’s strategy to maintain
market share against Telkom). 6. Functional Level Strategy: Strategies for specific departments
(e.g., Marketing's plan for the "Further Together" campaign or Finance’s budget for 5G rollout).
7. Operational Level Strategy: Day-to-day decisions (e.g., a store manager’s decision on
inventory levels or a technician's schedule for tower maintenance). 8. Managerial Decision
Roles: For each level, you must link a specific manager to a decision found in the Vodacom
FY2025 report.
Section 3: SMART Goal Evaluation
9. Selecting a Target: You need to identify one short-to-medium-term goal from the 2025 report
(e.g., increasing 4G coverage by a specific percentage). 10. SMART Analysis:
Specific: What exactly is the goal?
Measurable: How will progress be tracked?
Achievable: Is it realistic given Vodacom's resources?
Relevant: Does it align with the "Vision 2030" strategy?
Time-bound: What is the deadline?
Section 4: Responsible Organisational Practices
11. Critical Discussion: Critically analyze if Vodacom is a "responsible" organization. 12.
Triple Bottom Line Focus: Your essay must cover:
Responsible Management: Governance structures and stakeholder engagement.
Sustainability: Environmental impact (e.g., carbon footprint reduction) and social impact
(e.g., M-Pesa's role in financial inclusion).
Ethics: Adherence to ethical business practices and anti-corruption measures.
Section 5: Technical Requirements
13. Academic Integrity & Formatting:
Maximum of 10 pages (Arial 12 font).
Must include an Introduction and a Conclusion.
Requires at least 3 in-text citations (Harvard style) and a full reference list.
Warning: AI-generated content or plagiarism will result in a 0% mark.