WGU D080 Module 8 Study Guide | Verified study Questions
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Module 8: Entry Strategies for Foreign Markets
1. What are the 3 marketing strategies to enter a foreign market? (See Lesson 31)
a) Describe standardization Making everything conform to expectations and
guidelines for consistency
i. Explain the connection between standardization and economies of
scale. Econcomies of scale is the costs saved by increased levels of
production if products are standardized a company can start to look
for ways to save and become the cheapest available.
b) Describe the various types of product adaptation Changing the product to fit
the needs to the market. This can be done by removing changing a formula or
ingredient, changing the packaging or the size of the product. An example can be plugs
to charge things as different voltages or shape is needed (can’t use an
American style phone charger in Milan)
c) Describe glocalization Adapting to a local market while keeping its integrity. An
example would be Mcdonalds offering more variety in the McCafe in Italy then they do
in the USA.
2. Describe the various strategies and their associated levels of control, risk and speed for
entering foreign markets provided below. (See Lesson 32. Also, be sure to use the table at
the end of the lesson)
Exporting – selling on internet, amazon, eBay, etsy, ect High competition low reward low risk
Licensing – intellectual property that is sold for an annual fee
Franchise – example would be fast food chain opening in new cities they provide all the materials
but do not manage
Strategic alliance – separate companies that come together for a shared interest(marriage) One
company can easily walk away
International Joint Venture – CBS works with warner brothers create CW network. Companies
cannot easily walk away
and Answers complete Solutions | A+ Graded | 2026 Updates |
100% correct
Module 8: Entry Strategies for Foreign Markets
1. What are the 3 marketing strategies to enter a foreign market? (See Lesson 31)
a) Describe standardization Making everything conform to expectations and
guidelines for consistency
i. Explain the connection between standardization and economies of
scale. Econcomies of scale is the costs saved by increased levels of
production if products are standardized a company can start to look
for ways to save and become the cheapest available.
b) Describe the various types of product adaptation Changing the product to fit
the needs to the market. This can be done by removing changing a formula or
ingredient, changing the packaging or the size of the product. An example can be plugs
to charge things as different voltages or shape is needed (can’t use an
American style phone charger in Milan)
c) Describe glocalization Adapting to a local market while keeping its integrity. An
example would be Mcdonalds offering more variety in the McCafe in Italy then they do
in the USA.
2. Describe the various strategies and their associated levels of control, risk and speed for
entering foreign markets provided below. (See Lesson 32. Also, be sure to use the table at
the end of the lesson)
Exporting – selling on internet, amazon, eBay, etsy, ect High competition low reward low risk
Licensing – intellectual property that is sold for an annual fee
Franchise – example would be fast food chain opening in new cities they provide all the materials
but do not manage
Strategic alliance – separate companies that come together for a shared interest(marriage) One
company can easily walk away
International Joint Venture – CBS works with warner brothers create CW network. Companies
cannot easily walk away
