IMC 391 TEST | QUESTIONS AND ANSWERS | WITH COMPLETE SOLUTION.
What is PR? - (ANSWER)A communications bridge or link between an organization and its publics
PR is also all about the A's.... what are they? - (ANSWER)Awareness
Attitude
Action- least common and the most difficult
what is the public? internal & external - (ANSWER)Internal is communicating through the business itself,
external has communicated the business to the public.
A group of people who affect or are affected by an organization or
A group of people with a stake in an issue, organization, or idea
Important rule in PR: There is no such thing as the __________ ____________. - (ANSWER)general
public
Internal public examples: - (ANSWER)-Faculty members
-Staff members
-Sports team/athletes
-Students
External public examples: - (ANSWER)-Community members
-Parents of students
-Ole miss band
-Visitors
Three ways to describe a public - (ANSWER)-demographics
-psychographics
-name
, IMC 391 TEST | QUESTIONS AND ANSWERS | WITH COMPLETE SOLUTION.
Target Public - (ANSWER)-What/who you are trying to target (feel like theres more to be added to this)
Newest Definition from PRSA 2012 - (ANSWER)"Public relations is a strategic communication process
that builds mutually beneficial relationships between organizations and their public"
MAPs - (ANSWER)Markets, Audiences, Publics
Categories of PR work - (ANSWER)research, counseling, media relations
What a PR professional's daily tasks might be - (ANSWER)-Dealing with media and deadlines
-Dealing with unpredictable publics
-Being intermediary between organization and -publics
-Being responsible for organization reputation and media coverage
----75% WRITING----
Okay, so what's a career in PR like? - (ANSWER)-PR professionals must have an unusual complication of
skills
-Must be organized
-Creative
Skills needed for PR (journalism) - (ANSWER)-Write news releases
-Write all types of communications such as speeches, brochures, website material
-Research public opinion
-Manage philanthropy
-Help maintain good reputation
-plan/conduct special events
-A GEN Y specialty
-Social media
What is PR? - (ANSWER)A communications bridge or link between an organization and its publics
PR is also all about the A's.... what are they? - (ANSWER)Awareness
Attitude
Action- least common and the most difficult
what is the public? internal & external - (ANSWER)Internal is communicating through the business itself,
external has communicated the business to the public.
A group of people who affect or are affected by an organization or
A group of people with a stake in an issue, organization, or idea
Important rule in PR: There is no such thing as the __________ ____________. - (ANSWER)general
public
Internal public examples: - (ANSWER)-Faculty members
-Staff members
-Sports team/athletes
-Students
External public examples: - (ANSWER)-Community members
-Parents of students
-Ole miss band
-Visitors
Three ways to describe a public - (ANSWER)-demographics
-psychographics
-name
, IMC 391 TEST | QUESTIONS AND ANSWERS | WITH COMPLETE SOLUTION.
Target Public - (ANSWER)-What/who you are trying to target (feel like theres more to be added to this)
Newest Definition from PRSA 2012 - (ANSWER)"Public relations is a strategic communication process
that builds mutually beneficial relationships between organizations and their public"
MAPs - (ANSWER)Markets, Audiences, Publics
Categories of PR work - (ANSWER)research, counseling, media relations
What a PR professional's daily tasks might be - (ANSWER)-Dealing with media and deadlines
-Dealing with unpredictable publics
-Being intermediary between organization and -publics
-Being responsible for organization reputation and media coverage
----75% WRITING----
Okay, so what's a career in PR like? - (ANSWER)-PR professionals must have an unusual complication of
skills
-Must be organized
-Creative
Skills needed for PR (journalism) - (ANSWER)-Write news releases
-Write all types of communications such as speeches, brochures, website material
-Research public opinion
-Manage philanthropy
-Help maintain good reputation
-plan/conduct special events
-A GEN Y specialty
-Social media
