Written by students who passed Immediately available after payment Read online or as PDF Wrong document? Swap it for free 4.6 TrustPilot
logo-home
Exam (elaborations)

BUSN 100 Mid Term Exam Introduction to Business Mid Term Exam Answer Key BUSN 100 Introduction to Business

Rating
-
Sold
-
Pages
12
Grade
A+
Uploaded on
27-04-2021
Written in
2020/2021

BUSN 100 Mid Term Exam Introduction to Business Mid Term Exam Answer Key BUSN 100 Introduction to Business Question 1 of 10: In your own words explain, are entrepreneurs born or made? You can argue successfully that entrepreneurs can be both made and born, and you should point this out in your answer, even if you decide to argue for one position or the other. Question 2 of 10: In your own words, what is a venture capitalist? Question 3 of 10: In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model. 1. Question 4 of 10: What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage Question 5 of 10: What is market segmentation? List the steps in the market segmentation process. 1. Question 6 of 10: Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior. Reasons for marketers to continue to have a difficult time understanding, predicting and explaining consumer behavior include: • The fact that consumer behavior is always changing. Fads are always influencing what consumers want, and fads are by their very nature hard to anticipate and are usually short lived. • Another reason might be changes in the economy. Consumers’ ability to purchase luxury and/or non-necessary items depends on how they feel about their current financial situation and their future prospects. • Still another reason is that technology and innovation are constantly changing the competitive landscape. You may have come up with any number of other reasonable explanations for why it’s hard to anticipate consumer behavior. Question 7 of 10: In your own words, what are the characteristics of the four types of business legal entities? Question 8 of 10: How does the cultural environment affect international marketing activities? Question 9 of 10: Describe the advantages and disadvantages of a flat versus tall organizational structure. Question 10 of 10: Explain the concept of employees as stakeholders in your own words Your answer to this question should at least mention both of the aspects of employees as stakeholders discussed above.

Show more Read less
Institution
Course

Content preview

Mid Term Exam Answer Key

BUSN100 Introduction to Business

Question 1 of 10:

In your own words explain, are entrepreneurs born or made?

You can argue successfully that entrepreneurs can be both made and
born, and you should point this out in your answer, even if you decide to
argue for one position or the other.
Some people seem to be born with certain traits that make a great
entrepreneur, such as:
 High degree of tolerance for risk and stress
 Desire to be their own boss
 Possess vision and creativity
 Have the ability to focus on ideas and creations
 Demonstrate passion and drive
 Possess good problem solving skills
 Possess a high degree of self-discipline
 Ability to be very careful with spending
But these “natural born entrepreneurs” often lack business education
and/or experience and as a result may make many serious, even fatal,
mistakes. They may also lack “people skills” that may be necessary to
create a successful business.
Other people may not demonstrate entrepreneurial traits until they have
gained a large amount of business experience and confidence while
working for others. These people may have an advantage over those
“natural born” entrepreneurs by virtue of gaining business experience
and confidence as well as people skills without taking great personal
financial and/or career risks. They may also develop a network of
friends and colleagues who admire their abilities and might become
investors in their new enterprise.
1

, Question 2 of 10:

In your own words, what is a venture capitalist?

Venture capitalists (VCs) are usually businesses (often an LLC), not
simply wealthy individuals. VCs solicit investments from (usually
wealthy) individuals and pool these funds into funds similar to money
market or mutual funds. They then use these funds to identify, finance,
develop and often sell promising young businesses, but not often start-
ups.
Hedge funds are one type of VC that was in the news because of Mitt
Romney’s role as CEO in one. He invested in companies like Staples,
which was able to expand rapidly because of its’ access to VC money.
When a VC funded business like Staples is successful the individuals
who provided the money used by the VC are rewarded when the
investment is liquidated by a private sale (i.e., they are acquired by
another company at a good price) or a public stock offering.

Question 3 of 10:

In your own words, explain three of the nine building blocks for
managers to use in developing an innovative and effective business
model.


The nine building blocks for managers to use in developing an
effective business model are (it was not necessary for you to list all
nine in your answer, just explain three):
1. The value proposition of what is offered to the market. Managers
can generate a viable value proposition that consumers perceive
as one that is superior to what is offered by the competition.

2

Written for

Course

Document information

Uploaded on
April 27, 2021
Number of pages
12
Written in
2020/2021
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

$15.99
Get access to the full document:

Wrong document? Swap it for free Within 14 days of purchase and before downloading, you can choose a different document. You can simply spend the amount again.
Written by students who passed
Immediately available after payment
Read online or as PDF


Also available in package deal

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
HIGHSCORE Masters
Follow You need to be logged in order to follow users or courses
Sold
1511
Member since
6 year
Number of followers
1280
Documents
2038
Last sold
2 months ago

3.8

264 reviews

5
129
4
57
3
23
2
18
1
37

Recently viewed by you

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Working on your references?

Create accurate citations in APA, MLA and Harvard with our free citation generator.

Working on your references?

Frequently asked questions