TAMU MKTG 409 EXAM 1 QUESTIONS AND ANSWERS
A group of persons for whom a firm attempts to create and maintain a marketing mix
that fits the needs and preferences of that group is known as a?
a. customer group.
b. target market.
c. consumer target.
d. marketplace.
e. primary market. - Answers - B
Marketing activities start and end with the______
a. firm.
b. consumer or client.
c. long-run objectives of the firm.
d. exchange situation.
e. marketing intermediaries. - Answers - B
When a target market is being chosen, which of the following need not occur?
a. Managers should try to evaluate possible markets to determine how entry into them
would affect the firm's sales, costs, and profits.
b. Marketers should consider whether the firm has the resources to produce a
marketing mix that meets the needs of the target market. c. Marketers must analyze the
size and number of competitors who are already selling in the target market.
d. The firm must decide whether to focus its marketing efforts on one or several target
markets.
e. Managers should ensure that choosing a particular target market will not adversely
affect employee morale. - Answers - E
The marketing mix variable that relates to value is
a. product.
b. consumers.
c. promotion.
d. price.
e. distribution. - Answers - D
Some of the variables in the marketing environment are
a. economic, political, legal and regulatory, and sociocultural forces. b. sociocultural,
technological, political, and economic forces, production, and consumers.
c. promotion, product, price, and distribution.
, d. consumers, producers, and wholesalers.
e. consumers, product, economic forces, and social forces. - Answers - A
If Pert Plus, a shampoo manufacturer, is focusing on customer satisfaction, it will find
that what consumers really want is
a. more variety.
b. more colors.
c. better packaging.
d. attractive hair.
e. more volume. - Answers - D
Bank One rolls out an innovative in-home banking system tied to personal computers.
The product is not widely accepted because bank customers don't see the need for
such a service. This situation represents a failure in which aspect of implementing the
marketing concept?
a. Establishment of a customer information system
b. Organizational structure
c. Top management commitment
d. Technological advancement
e. Scanning corporate capabilities - Answers - A
Which of the following is not a marketing activity?
a. Promotion
b. Pricing
c. Product development
d. Distribution
e. Production - Answers - E
Concerning marketing activities, which of the following statements is the most accurate?
a. Most of the approaches, concepts, and activities are used by business organizations.
b. Many marketing activities are performed to support exchanges even though some
situations do not result in exchanges.
c. The consummation of a specific exchange must occur for marketing activities to
occur.
d. Marketing activities must be performed by individuals, not by organizations.
e. Marketing activities can be justified only if an exchange occurs and if profit results
from the exchange process. - Answers - B
Nike runs advertisements featuring children, senior citizens, and minority groups. These
ads indicate that the company
a. is production-oriented.
A group of persons for whom a firm attempts to create and maintain a marketing mix
that fits the needs and preferences of that group is known as a?
a. customer group.
b. target market.
c. consumer target.
d. marketplace.
e. primary market. - Answers - B
Marketing activities start and end with the______
a. firm.
b. consumer or client.
c. long-run objectives of the firm.
d. exchange situation.
e. marketing intermediaries. - Answers - B
When a target market is being chosen, which of the following need not occur?
a. Managers should try to evaluate possible markets to determine how entry into them
would affect the firm's sales, costs, and profits.
b. Marketers should consider whether the firm has the resources to produce a
marketing mix that meets the needs of the target market. c. Marketers must analyze the
size and number of competitors who are already selling in the target market.
d. The firm must decide whether to focus its marketing efforts on one or several target
markets.
e. Managers should ensure that choosing a particular target market will not adversely
affect employee morale. - Answers - E
The marketing mix variable that relates to value is
a. product.
b. consumers.
c. promotion.
d. price.
e. distribution. - Answers - D
Some of the variables in the marketing environment are
a. economic, political, legal and regulatory, and sociocultural forces. b. sociocultural,
technological, political, and economic forces, production, and consumers.
c. promotion, product, price, and distribution.
, d. consumers, producers, and wholesalers.
e. consumers, product, economic forces, and social forces. - Answers - A
If Pert Plus, a shampoo manufacturer, is focusing on customer satisfaction, it will find
that what consumers really want is
a. more variety.
b. more colors.
c. better packaging.
d. attractive hair.
e. more volume. - Answers - D
Bank One rolls out an innovative in-home banking system tied to personal computers.
The product is not widely accepted because bank customers don't see the need for
such a service. This situation represents a failure in which aspect of implementing the
marketing concept?
a. Establishment of a customer information system
b. Organizational structure
c. Top management commitment
d. Technological advancement
e. Scanning corporate capabilities - Answers - A
Which of the following is not a marketing activity?
a. Promotion
b. Pricing
c. Product development
d. Distribution
e. Production - Answers - E
Concerning marketing activities, which of the following statements is the most accurate?
a. Most of the approaches, concepts, and activities are used by business organizations.
b. Many marketing activities are performed to support exchanges even though some
situations do not result in exchanges.
c. The consummation of a specific exchange must occur for marketing activities to
occur.
d. Marketing activities must be performed by individuals, not by organizations.
e. Marketing activities can be justified only if an exchange occurs and if profit results
from the exchange process. - Answers - B
Nike runs advertisements featuring children, senior citizens, and minority groups. These
ads indicate that the company
a. is production-oriented.
