MKTG 409 EXAM 2 QUESTIONS AND ANSWERS
A product mix is best described as
a. many products sold by one firm.
b. product, distribution, promotion, and price.
c. all products offered by a firm.
d. all products of a particular type.
e. a group of closely related products that are considered a unit because of market,
technical, or end-use considerations. - Answers - C. All products offered by a firm
Aggressive pricing is typical during the ____ stage of the product life cycle.
a. introduction
b. decline
c. plateau
d. stabilization
e. growth - Answers - E. Growth
Achieving greater penetration of the market is typically a business goal during the ____
stage of the product life cycle.
a. growth
b. market testing
c. maturity
d. introduction
e. decline - Answers - A. Growth
A product's classification can influence its price, distribution, and promotion.
a. True
b. False - Answers - A. True
New products seldom generate enough sales to bring immediate profits.
a. True
b. False - Answers - A. True
Old Navy sells only Old Navy-labeled clothing in its retail stores. The Old Navy brand is
not sold in any other outlet. Old Navy is a ____ brand.
a. generic
b. distribution
c. reseller
d. private distributor
A product mix is best described as
a. many products sold by one firm.
b. product, distribution, promotion, and price.
c. all products offered by a firm.
d. all products of a particular type.
e. a group of closely related products that are considered a unit because of market,
technical, or end-use considerations. - Answers - C. All products offered by a firm
Aggressive pricing is typical during the ____ stage of the product life cycle.
a. introduction
b. decline
c. plateau
d. stabilization
e. growth - Answers - E. Growth
Achieving greater penetration of the market is typically a business goal during the ____
stage of the product life cycle.
a. growth
b. market testing
c. maturity
d. introduction
e. decline - Answers - A. Growth
A product's classification can influence its price, distribution, and promotion.
a. True
b. False - Answers - A. True
New products seldom generate enough sales to bring immediate profits.
a. True
b. False - Answers - A. True
Old Navy sells only Old Navy-labeled clothing in its retail stores. The Old Navy brand is
not sold in any other outlet. Old Navy is a ____ brand.
a. generic
b. distribution
c. reseller
d. private distributor
