MKTG 409 EXAM 3 QUESTIONS AND ANSWERS
A major goal of integrated marketing communications is to: - Answers - customers
Urban Outfitters is coordinated promotion and other marketing efforts to ensure
maximum informational and persuasive impacts on customers. This is best described
as: - Answers - integrated marketing communications
In the communications process, the ____ is the individual, group, or organization that
decodes a coded message. - Answers - receiver
The limit on the volume of information a communication channel can handle effectively
is known as _____. - Answers - channel capacity
Which of the following types is NOT an example of noise in the communication
channel? - Answers - when a source uses an emoji that are understood by the receiver
Which of the following is appropriate for stimulating primary demand? - Answers - new
introductory promotion
Some types of promotion - such as free samples, coupons, test drives, or limited free-
use offers, contests, and games are employed to: - Answers - encourage product trial
Leonard is a salesperson for ACME Motors. He always tries to shake hands with
potential new customers and to "seal the deal" when they sign a sales contract. In
person selling, handshaking is an example of: - Answers - tactile communication
Which of the following uses tools such as annual reports, brochures, event sponsorship,
and sponsorship of socially responsible programs? - Answers - public relations
Which of the following is NOT one of the four elements of the promotion mix? - Answers
- new introductory promotion
If a company's promotional budget is extremely limited, the firm is likely to rely on ___. -
Answers - personal selling
When a product's target market consists of millions of customers, organizations tend to
rely on ___ and ___. - Answers - advertising; sales promotion
ACME Corp. has a promotion strategy that involves promoting its widgets through
personal selling and sales promotion to be wholesalers that handle its products. Which
channel promotion policy is ACME using? - Answers - push policy
, Personal informal exchanges of communication that customers share with one another
about products, brands, and companies are best described as ____. - Answers - word-
of-mouth communication
At ACME Corp., managers are using a strategy of trying to get consumers to share the
firm's message via a quirky online youtube video in a way that spreads dramatically and
quickly. This is best described as ___. - Answers - viral marketing
word-of-mouth communication is most effective for ____ and ____. - Answers - new-to-
market products; expensive products
Which of the following has become important due to the increasing fragmentation of TV
viewers who have ever-expanding viewing options and tech that can screen
advertisements? - Answers - product placement
If promotion is used to successfully stimulate demand, the producer should be able to
produce and market products in larger quantities and thus reduce per-unit production
research and development, over head, and marketing costs, which can result in ____. -
Answers - lower prices
Which of the following is not one of the criticisms of promotion cited in your test? -
Answers - promotions lower prices
For communication to occur, both the sender and receiver of information must -
Answers - have a common understanding of the meaning of symbols, words, and
pictures used to transmit information
Staple's use of email to carry its advertising messages to its business customers is
which component of the communication process? - Answers - Communication channel
During the decoding process, the - Answers - receiver attempts to convert signs or
symbols into concepts and ideas
Scout is watching the 6 o clock news as he prepares dinner. As commercial breaks
come on, Scout's dinner preparation would be considered _____ in the communication
process. - Answers - noise
Which is the BEST example of noise that originates with the receiver in the
communication process? - Answers - Aaron simply tunes out pop-up ads on the internet
so that they dont even enter his awareness.
Communication that builds and maintains favorable relationships by informing and
persuading one or more audiences to view an organization more positively and to
accept its product os the role of - Answers - promotion
A major goal of integrated marketing communications is to: - Answers - customers
Urban Outfitters is coordinated promotion and other marketing efforts to ensure
maximum informational and persuasive impacts on customers. This is best described
as: - Answers - integrated marketing communications
In the communications process, the ____ is the individual, group, or organization that
decodes a coded message. - Answers - receiver
The limit on the volume of information a communication channel can handle effectively
is known as _____. - Answers - channel capacity
Which of the following types is NOT an example of noise in the communication
channel? - Answers - when a source uses an emoji that are understood by the receiver
Which of the following is appropriate for stimulating primary demand? - Answers - new
introductory promotion
Some types of promotion - such as free samples, coupons, test drives, or limited free-
use offers, contests, and games are employed to: - Answers - encourage product trial
Leonard is a salesperson for ACME Motors. He always tries to shake hands with
potential new customers and to "seal the deal" when they sign a sales contract. In
person selling, handshaking is an example of: - Answers - tactile communication
Which of the following uses tools such as annual reports, brochures, event sponsorship,
and sponsorship of socially responsible programs? - Answers - public relations
Which of the following is NOT one of the four elements of the promotion mix? - Answers
- new introductory promotion
If a company's promotional budget is extremely limited, the firm is likely to rely on ___. -
Answers - personal selling
When a product's target market consists of millions of customers, organizations tend to
rely on ___ and ___. - Answers - advertising; sales promotion
ACME Corp. has a promotion strategy that involves promoting its widgets through
personal selling and sales promotion to be wholesalers that handle its products. Which
channel promotion policy is ACME using? - Answers - push policy
, Personal informal exchanges of communication that customers share with one another
about products, brands, and companies are best described as ____. - Answers - word-
of-mouth communication
At ACME Corp., managers are using a strategy of trying to get consumers to share the
firm's message via a quirky online youtube video in a way that spreads dramatically and
quickly. This is best described as ___. - Answers - viral marketing
word-of-mouth communication is most effective for ____ and ____. - Answers - new-to-
market products; expensive products
Which of the following has become important due to the increasing fragmentation of TV
viewers who have ever-expanding viewing options and tech that can screen
advertisements? - Answers - product placement
If promotion is used to successfully stimulate demand, the producer should be able to
produce and market products in larger quantities and thus reduce per-unit production
research and development, over head, and marketing costs, which can result in ____. -
Answers - lower prices
Which of the following is not one of the criticisms of promotion cited in your test? -
Answers - promotions lower prices
For communication to occur, both the sender and receiver of information must -
Answers - have a common understanding of the meaning of symbols, words, and
pictures used to transmit information
Staple's use of email to carry its advertising messages to its business customers is
which component of the communication process? - Answers - Communication channel
During the decoding process, the - Answers - receiver attempts to convert signs or
symbols into concepts and ideas
Scout is watching the 6 o clock news as he prepares dinner. As commercial breaks
come on, Scout's dinner preparation would be considered _____ in the communication
process. - Answers - noise
Which is the BEST example of noise that originates with the receiver in the
communication process? - Answers - Aaron simply tunes out pop-up ads on the internet
so that they dont even enter his awareness.
Communication that builds and maintains favorable relationships by informing and
persuading one or more audiences to view an organization more positively and to
accept its product os the role of - Answers - promotion
