MKTG 409 EXAM 4-QUIZ QUESTIONS AND ANSWERS
Eric is concerned about not having enough air conditioning units in inventory during
June, July, and August so he keeps extra inventory to guard against stockouts during
this critical period. Eric is keeping - Answers - safety stock
In the distribution channel for Domino's Pizza, channel members are linked by legal
agreements that spell out the obligations and rights of each member. This is an
example of a(n) ____ vertical marketing system. - Answers - contractual
NYK Logistics uses _____ technology to track containers through its distribution center
in Long Beach, California. Each container has a special tag on it that allows hundreds of
containers to be scanned simultaneously, improving the throughput of containers
through the center. - Answers - RFID
At the annual managers' planning conference, Jackie Conrad asks the other managers
to consider her proposal to increase the quantity of inventory to a five-week supply in
order to increase the percentage of completely filled customer orders from 85% to 90%.
She states that she is willing to trade off the ____ incurred for the positive effect of
better customer service. - Answers - higher warehousing costs
In an administered VMS, informal coordination brings about a high level of inter-
organizational management. Nonetheless, - Answers - the channel members remain
autonomous.
Extreme-value stores tend to sell - Answers - non-brand, nonperishable items
The use of multiple distribution channels that complement organizations' brick-and-
mortar stores with websites, catalogs, and apps where consumers can research
products, read other buyers' reviews, and make actual purchases is known as -
Answers - multichannel retailing
You are part of an investment group that is planning to open a warehouse club in your
hometown. There are a number of considerations that you will have to address in order
for this venture to be successful. Which of the following statements is true regarding
warehouse clubs? - Answers - They are members-only selling operations.
Wholesalers frequently help retailers with developing a marketing strategy, especially as
it relates to the ____ component of the marketing mix. - Answers - distribution
A store that offers a wide variety of shoes for men, women, and children would most
likely be considered a(n) - Answers - specialty retailer
Eric is concerned about not having enough air conditioning units in inventory during
June, July, and August so he keeps extra inventory to guard against stockouts during
this critical period. Eric is keeping - Answers - safety stock
In the distribution channel for Domino's Pizza, channel members are linked by legal
agreements that spell out the obligations and rights of each member. This is an
example of a(n) ____ vertical marketing system. - Answers - contractual
NYK Logistics uses _____ technology to track containers through its distribution center
in Long Beach, California. Each container has a special tag on it that allows hundreds of
containers to be scanned simultaneously, improving the throughput of containers
through the center. - Answers - RFID
At the annual managers' planning conference, Jackie Conrad asks the other managers
to consider her proposal to increase the quantity of inventory to a five-week supply in
order to increase the percentage of completely filled customer orders from 85% to 90%.
She states that she is willing to trade off the ____ incurred for the positive effect of
better customer service. - Answers - higher warehousing costs
In an administered VMS, informal coordination brings about a high level of inter-
organizational management. Nonetheless, - Answers - the channel members remain
autonomous.
Extreme-value stores tend to sell - Answers - non-brand, nonperishable items
The use of multiple distribution channels that complement organizations' brick-and-
mortar stores with websites, catalogs, and apps where consumers can research
products, read other buyers' reviews, and make actual purchases is known as -
Answers - multichannel retailing
You are part of an investment group that is planning to open a warehouse club in your
hometown. There are a number of considerations that you will have to address in order
for this venture to be successful. Which of the following statements is true regarding
warehouse clubs? - Answers - They are members-only selling operations.
Wholesalers frequently help retailers with developing a marketing strategy, especially as
it relates to the ____ component of the marketing mix. - Answers - distribution
A store that offers a wide variety of shoes for men, women, and children would most
likely be considered a(n) - Answers - specialty retailer
