MGT 4335 EXAM 1 WILEY COURSE | 2026 UPDATE | QUESTIONS AND ANSWERS | WITH
COMPLETE SOLUTION.
Which are the two "generic strategies" for offering unique value?
Offering more products or differentiation
Connecting with customers or differentiation
Low cost or differentiation
Low cost or offering more products - (ANSWER)Low cost or differentiation
Internal analysis sheds light on which parts of SWOT?
Strengths and Opportunities
Weaknesses and Opportunities
Opportunities and Threats
Strengths and Weaknesses - (ANSWER)Strengths and Weaknesses
Corporate strategy focuses on which of the 4 strategic choices?
How to implement strategy
How to develop a unique strategy for each business unit
How to compete
Where to compete - (ANSWER)Where to compete
Apple's move to the iPod, iPhone, and then iPad is an example of a(n)_________ strategy?
emergent
deliberate - (ANSWER)emergent
What is the difference between strategy at the three different levels of the organization?
,MGT 4335 EXAM 1 WILEY COURSE | 2026 UPDATE | QUESTIONS AND ANSWERS | WITH
COMPLETE SOLUTION.
Business unit strategies refers to decision about where to compete, whereas functional strategies refer
to decision about how to align functions with the overall business unit strategies
Corporate strategy refers to decision about how to align functions with the overall business unit
strategies, whereas business unit strategy refers to decisions about how to gain and sustain a
competitive advantage
Business unit strategies refers to decision about where to compete, whereas corporate strategy refers
to decisions about how to gain and sustain a competitive advantage
Corporate strategy refers to decision about where to compete, whereas business unit strategy refers to
decisions about how to gain and sustain a competitive advantage - (ANSWER)Corporate strategy refers
to decision about where to compete, whereas business unit strategy refers to decisions about how to
gain and sustain a competitive advantage
A company's suppliers make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
Product market stakeholders
Organizational stakeholders - (ANSWER)Product market stakeholders
A company's employees make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
Product market stakeholders
Organizational stakeholders - (ANSWER)Organizational stakeholders
A business strategy is defined as a plan to achieve competitive advantage that involves making four
strategic choices. Which of the following is NOT one of these strategic choices?
, MGT 4335 EXAM 1 WILEY COURSE | 2026 UPDATE | QUESTIONS AND ANSWERS | WITH
COMPLETE SOLUTION.
Deciding which markets to take over
Deciding which resources and capabilities will be required to offer unique value better than competitors
Deciding ways to sustain competitive advantage by preventing imitation
Deciding the unique value the firm will offer in certain markets - (ANSWER)Deciding which markets to
take over
Which of the following is defined as the reason a firm wins with customers or the value proposition it
offers to customers?
Unique value
Differentiation advantage
Competitive advantage
Cost advantage - (ANSWER)Unique value
The _________ examines the forces that influence industry attractiveness, including opportunities and
threats that exist in the environment.
segmentation analysis
internal analysis
external analysis
strategic management process - (ANSWER)external analysis
A _________ advantage is an advantage a firm has over its competitors by making a product more
attractive by offering unique qualities in the form of features, reliability, and convenience that
distinguishes it from competing products.
cost
competitive
differentiation
COMPLETE SOLUTION.
Which are the two "generic strategies" for offering unique value?
Offering more products or differentiation
Connecting with customers or differentiation
Low cost or differentiation
Low cost or offering more products - (ANSWER)Low cost or differentiation
Internal analysis sheds light on which parts of SWOT?
Strengths and Opportunities
Weaknesses and Opportunities
Opportunities and Threats
Strengths and Weaknesses - (ANSWER)Strengths and Weaknesses
Corporate strategy focuses on which of the 4 strategic choices?
How to implement strategy
How to develop a unique strategy for each business unit
How to compete
Where to compete - (ANSWER)Where to compete
Apple's move to the iPod, iPhone, and then iPad is an example of a(n)_________ strategy?
emergent
deliberate - (ANSWER)emergent
What is the difference between strategy at the three different levels of the organization?
,MGT 4335 EXAM 1 WILEY COURSE | 2026 UPDATE | QUESTIONS AND ANSWERS | WITH
COMPLETE SOLUTION.
Business unit strategies refers to decision about where to compete, whereas functional strategies refer
to decision about how to align functions with the overall business unit strategies
Corporate strategy refers to decision about how to align functions with the overall business unit
strategies, whereas business unit strategy refers to decisions about how to gain and sustain a
competitive advantage
Business unit strategies refers to decision about where to compete, whereas corporate strategy refers
to decisions about how to gain and sustain a competitive advantage
Corporate strategy refers to decision about where to compete, whereas business unit strategy refers to
decisions about how to gain and sustain a competitive advantage - (ANSWER)Corporate strategy refers
to decision about where to compete, whereas business unit strategy refers to decisions about how to
gain and sustain a competitive advantage
A company's suppliers make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
Product market stakeholders
Organizational stakeholders - (ANSWER)Product market stakeholders
A company's employees make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
Product market stakeholders
Organizational stakeholders - (ANSWER)Organizational stakeholders
A business strategy is defined as a plan to achieve competitive advantage that involves making four
strategic choices. Which of the following is NOT one of these strategic choices?
, MGT 4335 EXAM 1 WILEY COURSE | 2026 UPDATE | QUESTIONS AND ANSWERS | WITH
COMPLETE SOLUTION.
Deciding which markets to take over
Deciding which resources and capabilities will be required to offer unique value better than competitors
Deciding ways to sustain competitive advantage by preventing imitation
Deciding the unique value the firm will offer in certain markets - (ANSWER)Deciding which markets to
take over
Which of the following is defined as the reason a firm wins with customers or the value proposition it
offers to customers?
Unique value
Differentiation advantage
Competitive advantage
Cost advantage - (ANSWER)Unique value
The _________ examines the forces that influence industry attractiveness, including opportunities and
threats that exist in the environment.
segmentation analysis
internal analysis
external analysis
strategic management process - (ANSWER)external analysis
A _________ advantage is an advantage a firm has over its competitors by making a product more
attractive by offering unique qualities in the form of features, reliability, and convenience that
distinguishes it from competing products.
cost
competitive
differentiation
