MKTG 4500 Test 1 Questions and Answers With Verified Solutions 2025
The Virtuous Cycle and the Internet Boom - ✔✔Consumer Business Internet Access -> Web Content ->
Popular Fascination
Aftermath of the Internet - ✔✔Scale back and smarten up marketing expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed emphasis on
analytics/ROI and sales funnel
Advanced Connection Devices - ✔✔cell phones to wireless systems- increase potential online consumer
audience. the internet of everything
Internet of Things (IoT) - ✔✔the network of physical objects accessed through the internet. These
objects contain embedded technology to interact with internal states or external environment. Ex:
Apple watch, home pod, alarm systems
Internet of Everything (IoE) - ✔✔Brining together people, processes, data, and things to make
networked connections and information more relevant and valuable than ever before-turning
information into actions that create new capabilities, richer experiences, and unprecedented economic
opportunity for businesses, individual, and countries
4 Pillars - ✔✔people, process, data, and things - builds on top of the Internet of things with one pillar -
things. IoE further advances the power of the internet to improve businesses and industry outcomes and
ultimately make people's lives better by adding to the progress of the IoT
Virtual Reality (VR) - ✔✔video, audio, and sensors, transported into the digital environment, immersed
in environment. Embedding of graphics into actual settings.
Augmented Reality (AR) - ✔✔most accepted technology, Pokemon Go, taking what you see in front of
you and overlaying digital components. Takes a person's view of the real world and adds digital
information or data on top of it. (Google Glass)
Mixed Reality (MR) - ✔✔holograms, microsoft's version of augmented reality. Combination of the two.
The viewer sees the real world like AR at the same time sees believable virtual objects.
, 1st Wave - ✔✔AOL, and other early portals, and early commerce firms like eBay and Amazon
2nd Wave - ✔✔Google, Facebook, Apple, and Amazon Web Services
3rd Wave - ✔✔Uber, IBM, Internet of Everything
Digital Disruption - ✔✔the change that occurs when new digital technologies and business models affect
the value proposition of existing goods and services
Value Proposition - ✔✔the value delivered by the film to a specific, targeted customer segment and
learn how to create a compelling value proposition
Digital Transformation - ✔✔profound transformation of business and organizational activities,
processes, competencies and models to fully leverage the changes and opportunities of a mix of digital
technologies. "Digital is the application of information and technology to raise human performance."
artificial intelligence (AI) - ✔✔a sub-field of computer science. Its goal is to enable the development of
computers that are able to do things normally done by people - in particular, things associated with
people acting intelligently.
Cloud Computing - ✔✔storing and accessing data and programs over the internet instead of your
computer's hard drive. The cloud is just a metaphor for the internet.
Software as a Service (SaaS) - ✔✔the software is stored in the cloud and subscriber companies access it
as they need it for a fee.
T/F Men use the internet more than women? - ✔✔False: No significant differences in internet usage
between men and women or by ethnicity. There is a difference in age groups.
Direct Marketing Strategies - ✔✔Acquisiton -> Conversion -> Retention -> Value Growth
The Virtuous Cycle and the Internet Boom - ✔✔Consumer Business Internet Access -> Web Content ->
Popular Fascination
Aftermath of the Internet - ✔✔Scale back and smarten up marketing expenditures:
Focus on customer acquisition costs (free shipping, free merchandise) and renewed emphasis on
analytics/ROI and sales funnel
Advanced Connection Devices - ✔✔cell phones to wireless systems- increase potential online consumer
audience. the internet of everything
Internet of Things (IoT) - ✔✔the network of physical objects accessed through the internet. These
objects contain embedded technology to interact with internal states or external environment. Ex:
Apple watch, home pod, alarm systems
Internet of Everything (IoE) - ✔✔Brining together people, processes, data, and things to make
networked connections and information more relevant and valuable than ever before-turning
information into actions that create new capabilities, richer experiences, and unprecedented economic
opportunity for businesses, individual, and countries
4 Pillars - ✔✔people, process, data, and things - builds on top of the Internet of things with one pillar -
things. IoE further advances the power of the internet to improve businesses and industry outcomes and
ultimately make people's lives better by adding to the progress of the IoT
Virtual Reality (VR) - ✔✔video, audio, and sensors, transported into the digital environment, immersed
in environment. Embedding of graphics into actual settings.
Augmented Reality (AR) - ✔✔most accepted technology, Pokemon Go, taking what you see in front of
you and overlaying digital components. Takes a person's view of the real world and adds digital
information or data on top of it. (Google Glass)
Mixed Reality (MR) - ✔✔holograms, microsoft's version of augmented reality. Combination of the two.
The viewer sees the real world like AR at the same time sees believable virtual objects.
, 1st Wave - ✔✔AOL, and other early portals, and early commerce firms like eBay and Amazon
2nd Wave - ✔✔Google, Facebook, Apple, and Amazon Web Services
3rd Wave - ✔✔Uber, IBM, Internet of Everything
Digital Disruption - ✔✔the change that occurs when new digital technologies and business models affect
the value proposition of existing goods and services
Value Proposition - ✔✔the value delivered by the film to a specific, targeted customer segment and
learn how to create a compelling value proposition
Digital Transformation - ✔✔profound transformation of business and organizational activities,
processes, competencies and models to fully leverage the changes and opportunities of a mix of digital
technologies. "Digital is the application of information and technology to raise human performance."
artificial intelligence (AI) - ✔✔a sub-field of computer science. Its goal is to enable the development of
computers that are able to do things normally done by people - in particular, things associated with
people acting intelligently.
Cloud Computing - ✔✔storing and accessing data and programs over the internet instead of your
computer's hard drive. The cloud is just a metaphor for the internet.
Software as a Service (SaaS) - ✔✔the software is stored in the cloud and subscriber companies access it
as they need it for a fee.
T/F Men use the internet more than women? - ✔✔False: No significant differences in internet usage
between men and women or by ethnicity. There is a difference in age groups.
Direct Marketing Strategies - ✔✔Acquisiton -> Conversion -> Retention -> Value Growth
