MKTG 4500 Test 3 Questions and Answers With Verified Solutions 2025
encourage customers to _____ - ✔✔participate, co-create
Mobile Strategy parts: - ✔✔1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site: - ✔✔- use responsive technology that makes web design mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience: - ✔✔- be sure content is the priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
- GPS, Click to call
- prepopulate forms
put the CTA on the first page
, Above all, for Mobile Cx ______ - ✔✔Kiss -> simple really is better and dominant considerations (fast
loading and customer security)
effective mobile content - ✔✔- know what the audience is looking for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices" - ✔✔- invest needed resources in mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
- use location-based technology when relevant
- clickable phone numbers, interactive maps, and more
- track, analyze, and improve mobile campaigns
local mobile ads can be _____ - ✔✔powerful
geofencing is ________ - ✔✔a perimeter within which ads will be seen
contextual local _________ - ✔✔placing ads with channels; designed for local; yelp, weather, etc.
majority of time spent on _____ - ✔✔mobile apps
facebook alone accounts for as much as _____ of time - ✔✔19% --> entertainment, gaming, messaging
are close behind
encourage customers to _____ - ✔✔participate, co-create
Mobile Strategy parts: - ✔✔1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site: - ✔✔- use responsive technology that makes web design mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience: - ✔✔- be sure content is the priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
- GPS, Click to call
- prepopulate forms
put the CTA on the first page
, Above all, for Mobile Cx ______ - ✔✔Kiss -> simple really is better and dominant considerations (fast
loading and customer security)
effective mobile content - ✔✔- know what the audience is looking for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices" - ✔✔- invest needed resources in mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
- use location-based technology when relevant
- clickable phone numbers, interactive maps, and more
- track, analyze, and improve mobile campaigns
local mobile ads can be _____ - ✔✔powerful
geofencing is ________ - ✔✔a perimeter within which ads will be seen
contextual local _________ - ✔✔placing ads with channels; designed for local; yelp, weather, etc.
majority of time spent on _____ - ✔✔mobile apps
facebook alone accounts for as much as _____ of time - ✔✔19% --> entertainment, gaming, messaging
are close behind
