MKTG 4500 (Serviss) - Final Exam Questions and Answers With Verified
Solutions 2025
With the Hootsuite Promote feature, what are the two main ways you can pay to promote your
published organic content? - ✔✔Automated boosting
Single Post boosting
To measure the success of your social media efforts, which Hootsuite product would you use? -
✔✔Hootsuite Analytics
After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet and preview
those scheduled posts? - ✔✔Planner
Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and
Facebook? - ✔✔Composer
You're leading a small social media team, and need to green-light and publish all social posts
created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What tools
do you and your team need to effectively collaborate on drafts and publish posts while on the go? -
✔✔Hostsuite Mobile App
Hootsuite's Drafter Integration
In Hootsuite Inbox you can view ____________ on connected social media accounts. - ✔✔both public
and private messages
When sharing Analytics data with Team Members using Hootsuite Analytics, one way to safeguard the
integrity of the data you're sharing is to - ✔✔share reports in read-only form
When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of
when the CSV file is uploaded into Hootsuite? - ✔✔10 minutes
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to
your company, which Hootsuite feature should you use? - ✔✔geo-search streams
, Let's say you want to monitor all the comments on a specific YouTube video. To do this, create a 'My
Videos' stream, find the video, and then select '___________________'. - ✔✔create comment stream
When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is
this? - ✔✔You can publish directly to Instagram without using your phone or the Instagram app
When setting up an Instagram account in Hootsuite, there are two locations the account can live. What
are they? - ✔✔In Hootsuite Organization, or as a personal channel
You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within
the post. You also need to share the results of this test with a colleague. Which Hootsuite
features/products should you use to accomplish these activities? (Pick all that apply) - ✔✔Owly
Shortener
Hootsuite Analytics, Reports
Hootsuite Planner
The purpose of the social profile picker in the Hootsuite Composer is to - ✔✔Identify the social networks
to which you'd like to publish your post
To get the most out of using Instagram Business Account with Hootsuite, what must you do first? -
✔✔Connect your Instagram Business account to your Facebook Business Page in Hootsuite
You're a social media manager, running a brand awareness campaign across multiple networks for a
client. The client is unsure about the effectiveness of social media and wants to see proof that the
campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact
your social media campaign is having on brand awareness? - ✔✔Set up a customized Hootsuite Analytics
Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email
delivery to your client
Select the 4 features that are available on the Hootsuite Mobile app - ✔✔Inbox and Settings
Streams
Publisher
Solutions 2025
With the Hootsuite Promote feature, what are the two main ways you can pay to promote your
published organic content? - ✔✔Automated boosting
Single Post boosting
To measure the success of your social media efforts, which Hootsuite product would you use? -
✔✔Hootsuite Analytics
After you've uploaded posts into Hootsuite's Bulk Composer, what's the best place to vet and preview
those scheduled posts? - ✔✔Planner
Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and
Facebook? - ✔✔Composer
You're leading a small social media team, and need to green-light and publish all social posts
created/scheduled by your team. However, you're time-poor and rarely sitting at your desk. What tools
do you and your team need to effectively collaborate on drafts and publish posts while on the go? -
✔✔Hostsuite Mobile App
Hootsuite's Drafter Integration
In Hootsuite Inbox you can view ____________ on connected social media accounts. - ✔✔both public
and private messages
When sharing Analytics data with Team Members using Hootsuite Analytics, one way to safeguard the
integrity of the data you're sharing is to - ✔✔share reports in read-only form
When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of
when the CSV file is uploaded into Hootsuite? - ✔✔10 minutes
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to
your company, which Hootsuite feature should you use? - ✔✔geo-search streams
, Let's say you want to monitor all the comments on a specific YouTube video. To do this, create a 'My
Videos' stream, find the video, and then select '___________________'. - ✔✔create comment stream
When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is
this? - ✔✔You can publish directly to Instagram without using your phone or the Instagram app
When setting up an Instagram account in Hootsuite, there are two locations the account can live. What
are they? - ✔✔In Hootsuite Organization, or as a personal channel
You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within
the post. You also need to share the results of this test with a colleague. Which Hootsuite
features/products should you use to accomplish these activities? (Pick all that apply) - ✔✔Owly
Shortener
Hootsuite Analytics, Reports
Hootsuite Planner
The purpose of the social profile picker in the Hootsuite Composer is to - ✔✔Identify the social networks
to which you'd like to publish your post
To get the most out of using Instagram Business Account with Hootsuite, what must you do first? -
✔✔Connect your Instagram Business account to your Facebook Business Page in Hootsuite
You're a social media manager, running a brand awareness campaign across multiple networks for a
client. The client is unsure about the effectiveness of social media and wants to see proof that the
campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact
your social media campaign is having on brand awareness? - ✔✔Set up a customized Hootsuite Analytics
Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email
delivery to your client
Select the 4 features that are available on the Hootsuite Mobile app - ✔✔Inbox and Settings
Streams
Publisher
