MKTG 4500 Final Exam Questions and Answers With Verified Solutions 2025
Which of the following social media expense do you want to track so you can calculate ROI on your
marketing campaigns?
Work hours
Agency or freelance costs
Social media software and services
Content development expenses
All the above - ✔✔All of the above
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters
and "stickers" that disappear after a short period of time (1-24 hours). - ✔✔True
Which network has the longest life for a piece of content?
Facebook
LinkedIn
Snapchat
Pinterest - ✔✔Pinterest
True or false? A buyer persona is as important as business objectives when developing a social media
strategy. - ✔✔True
Why would you want a service to help you manage and discover influence?
To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
,To identify individuals who have the biggest following and high social clout - ✔✔To identify individuals
who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business goals,
then narrow down your choices based on that goal criteria. - ✔✔True
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers - ✔✔Competitive Advantage & Customer Satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about what you
believe. - ✔✔False
True or False? In social media, a service level agreement (SLA) refers to how much time passes between
when a customer reaches out and when the company responds. - ✔✔True
What is the biggest challenge that most social media practitioners have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers - ✔✔Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models?
Distributed
,Dandelion
Holistic
Hub and Spoke - ✔✔Distributed
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing. - ✔✔Social media helps you send better
emails
True or False? You should revisit your KPIs every 18 months. - ✔✔False
When it comes to social listening, how do you know which social networks to start with?
Start with the social networks your buyer personas use to learn about and interact with brands.
Facebook has over two billion monthly active users, so start there.
Create an account on all of them, and see which ones your audience gravitates towards.
If you haven't started your social presence by now, unfortunately it's too late. - ✔✔Start with the social
networks your buyer personas use to learn about and interact with brands.
How can social media monitoring inform your sales and product teams?
Your competitors' marketing material can be copied and used for your own product or service.
Your product team can explain to customers exactly why they built that feature a certain way.
Your sales team can listen to their closed/won deals and find great upsell opportunities via social
listening.
Customer feedback, whether positive or negative, can help sales people and product teams better solve
for the customer's needs. - ✔✔Customer feedback, whether positive or negative, can help sales people
and product teams better solve for the customer's needs.
, Why do you need to develop a business case for a new social monitoring technology?
It's an important skill for professionals to be able to analyze and communicate the return on investment
expected from their requested budget.
So that after the investment is made, you can go back and see whether it has lived up to expectations.
To clearly outline the expected value gained from a software investment and set the expectation with
your manager of how you'll realize that value.
Social monitoring technology is particularly expensive and difficult to determine a return on investment.
- ✔✔To clearly outline the expected value gained from a software investment and set the expectation
with your manager of how you'll realize that value.
What should you do if your competitor has a big public blunder?
Send my sales team to follow up with every negative post about the incident so that we can take this
opportunity to win their business.
Amplify the competitor's blunder, telling your followers "See this? We would never do this."
Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and
empathetically to posts where appropriate.
Stay completely silent and make sure your company never experiences the same thing. - ✔✔Maintain a
helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically
to posts where appropriate.
True or false? Social Content is only used during the attract and delight stages of the inbound
methodology. - ✔✔False
Fill in the blank: Instagram stories are a great way to
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement - ✔✔drive traffic and engagement
Which of the following social media expense do you want to track so you can calculate ROI on your
marketing campaigns?
Work hours
Agency or freelance costs
Social media software and services
Content development expenses
All the above - ✔✔All of the above
True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters
and "stickers" that disappear after a short period of time (1-24 hours). - ✔✔True
Which network has the longest life for a piece of content?
Snapchat
Pinterest - ✔✔Pinterest
True or false? A buyer persona is as important as business objectives when developing a social media
strategy. - ✔✔True
Why would you want a service to help you manage and discover influence?
To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
,To identify individuals who have the biggest following and high social clout - ✔✔To identify individuals
who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business goals,
then narrow down your choices based on that goal criteria. - ✔✔True
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers - ✔✔Competitive Advantage & Customer Satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about what you
believe. - ✔✔False
True or False? In social media, a service level agreement (SLA) refers to how much time passes between
when a customer reaches out and when the company responds. - ✔✔True
What is the biggest challenge that most social media practitioners have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers - ✔✔Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models?
Distributed
,Dandelion
Holistic
Hub and Spoke - ✔✔Distributed
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing. - ✔✔Social media helps you send better
emails
True or False? You should revisit your KPIs every 18 months. - ✔✔False
When it comes to social listening, how do you know which social networks to start with?
Start with the social networks your buyer personas use to learn about and interact with brands.
Facebook has over two billion monthly active users, so start there.
Create an account on all of them, and see which ones your audience gravitates towards.
If you haven't started your social presence by now, unfortunately it's too late. - ✔✔Start with the social
networks your buyer personas use to learn about and interact with brands.
How can social media monitoring inform your sales and product teams?
Your competitors' marketing material can be copied and used for your own product or service.
Your product team can explain to customers exactly why they built that feature a certain way.
Your sales team can listen to their closed/won deals and find great upsell opportunities via social
listening.
Customer feedback, whether positive or negative, can help sales people and product teams better solve
for the customer's needs. - ✔✔Customer feedback, whether positive or negative, can help sales people
and product teams better solve for the customer's needs.
, Why do you need to develop a business case for a new social monitoring technology?
It's an important skill for professionals to be able to analyze and communicate the return on investment
expected from their requested budget.
So that after the investment is made, you can go back and see whether it has lived up to expectations.
To clearly outline the expected value gained from a software investment and set the expectation with
your manager of how you'll realize that value.
Social monitoring technology is particularly expensive and difficult to determine a return on investment.
- ✔✔To clearly outline the expected value gained from a software investment and set the expectation
with your manager of how you'll realize that value.
What should you do if your competitor has a big public blunder?
Send my sales team to follow up with every negative post about the incident so that we can take this
opportunity to win their business.
Amplify the competitor's blunder, telling your followers "See this? We would never do this."
Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and
empathetically to posts where appropriate.
Stay completely silent and make sure your company never experiences the same thing. - ✔✔Maintain a
helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically
to posts where appropriate.
True or false? Social Content is only used during the attract and delight stages of the inbound
methodology. - ✔✔False
Fill in the blank: Instagram stories are a great way to
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement - ✔✔drive traffic and engagement
