MKTG 4500 Test 1 Questions and Answers With Verified Solutions 2025
Origin on the internet - ✔✔researchers began work in 1960's; initially governed by National Science
Foundation (which prohibited all commercial transactions)
Key adopters of internet - ✔✔University instructors and researchers; the military
the internet is a ____ network of ________ networks - ✔✔global; interconnected
Three types of access to the internet: - ✔✔public internet; intranet; extranet
public internet - ✔✔publicly accessible system of networks that connects computers around the world
intranet - ✔✔links computers and people within a particular company and it typically managed by HR
department
extranet - ✔✔allows controlled access form he outside, for specific business or educational purposes
three general purposes technologies form the foundation of internet marketing and pave the way for
greater innovation: - ✔✔the digital revolution; networking; individualization
the digital revolution - ✔✔digital computing and digitalization
networking - ✔✔connectivity of the internet
individualization - ✔✔ability to create messages, marketing campaigns, and products geared towards
individuals
T/F: everything on the internet is digital - ✔✔TRUE
, The state of being digital - ✔✔something is digital when all of its properties and informational stored as
a string of zeroes and ones (bits)
what is the internet? - ✔✔interconnected network of thousands of networks and millions of computers;
links businesses, educational institutions, government agencies, and individuals
What is the WorldWide Web? - ✔✔one of internet's most popular services; provides access to billions or
web pages
key technology concepts - ✔✔packet switching; TCP/IP communications protocol; client/server
computing
packet switching - ✔✔a digital netwroking communications method that groups all transmitted data--
regardless of content, type, structure-- into suitably sized blocks, called packets
TCP - ✔✔transmission control protocol; establishes connections among sending and receiving web
computers; handles assembly of packets at point of transmission, and reassembly at receiving end
IP - ✔✔internet protocol; provides the internet's addressing scheme
client- server computing - ✔✔a distributed application structure that partitions tasks or workloads
between the providers of a resource or service, called servers, and service requesters, called clients; ex.
is logging into your banking online and it is instantaneous yet it is a very complicated process of
communication between server and client (you) requesting information from one another
DNS: Domain name system - ✔✔allows numeric IP addresses to be expressed in natural language
Domain names - ✔✔IP addresses expressed in natural language; ex. www.al.com vs. 216.14.146.46
URL: Uniform Resource locator - ✔✔addressed used by web browser to identify location or content on
the web
Origin on the internet - ✔✔researchers began work in 1960's; initially governed by National Science
Foundation (which prohibited all commercial transactions)
Key adopters of internet - ✔✔University instructors and researchers; the military
the internet is a ____ network of ________ networks - ✔✔global; interconnected
Three types of access to the internet: - ✔✔public internet; intranet; extranet
public internet - ✔✔publicly accessible system of networks that connects computers around the world
intranet - ✔✔links computers and people within a particular company and it typically managed by HR
department
extranet - ✔✔allows controlled access form he outside, for specific business or educational purposes
three general purposes technologies form the foundation of internet marketing and pave the way for
greater innovation: - ✔✔the digital revolution; networking; individualization
the digital revolution - ✔✔digital computing and digitalization
networking - ✔✔connectivity of the internet
individualization - ✔✔ability to create messages, marketing campaigns, and products geared towards
individuals
T/F: everything on the internet is digital - ✔✔TRUE
, The state of being digital - ✔✔something is digital when all of its properties and informational stored as
a string of zeroes and ones (bits)
what is the internet? - ✔✔interconnected network of thousands of networks and millions of computers;
links businesses, educational institutions, government agencies, and individuals
What is the WorldWide Web? - ✔✔one of internet's most popular services; provides access to billions or
web pages
key technology concepts - ✔✔packet switching; TCP/IP communications protocol; client/server
computing
packet switching - ✔✔a digital netwroking communications method that groups all transmitted data--
regardless of content, type, structure-- into suitably sized blocks, called packets
TCP - ✔✔transmission control protocol; establishes connections among sending and receiving web
computers; handles assembly of packets at point of transmission, and reassembly at receiving end
IP - ✔✔internet protocol; provides the internet's addressing scheme
client- server computing - ✔✔a distributed application structure that partitions tasks or workloads
between the providers of a resource or service, called servers, and service requesters, called clients; ex.
is logging into your banking online and it is instantaneous yet it is a very complicated process of
communication between server and client (you) requesting information from one another
DNS: Domain name system - ✔✔allows numeric IP addresses to be expressed in natural language
Domain names - ✔✔IP addresses expressed in natural language; ex. www.al.com vs. 216.14.146.46
URL: Uniform Resource locator - ✔✔addressed used by web browser to identify location or content on
the web
