EXAM TEST BANK| INSIDE LVMH CERTIFICATE
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What are the core values of LVMH? -ANSWER- Creativity &
Innovation
Entrepreneurial spirit
Sense of commitment
Quest for excellence
Among the four typologies of Chinese Consumers, which of the
following groups are considered as key drivers within the international
landscape?
1. domestic chinese
2. nomadic overseas chinese
3. frequent outbound travellers
4. overseas Chinese -Correct Answer- Nomadic overseas chinese
Frequent outbound travellers
What are the main challenges of innovation for a Maison? -ANSWER- -
Dealing with time and find the right pace of innovation
- The human touch within the tech world
pg. 1
,How do Fashion & Leather Goods Maisons offer their clientéle unique
experiences?
1. By selling on marketplaces
2. By relying on robots
3. By mastering their distribution
4. By launching new products everyday -Correct Answer- By mastering
their distribution
To remain relevant, what values must brands respect?
1. Sustainability
2. Inclusivity
3. Quality
4. Exclusivity -Correct Answer- Sustainability
Inclusivity
Quality
What is one of the most important dimensions of Luxury for Serge
Carreira?
1. Scarcity
2. Quality
3. Time
4. Identity -Correct Answer- Time
pg. 2
,What are the three types of value created by brands and perceived by
customers?
1. Emotional value
2. Social value
3. Monetary value
4. Functional value -Correct Answer- Emotional value
Social value
Functional value
What are part of LVMH's LIFE 360 Program to positively impact the
environment?
- Protect Biodiversity
- Fight Climate Change
- Circular Economy
- Transparency
Which of the following statements is NOT one of the 4 pillars of social
responsibility at LVMH?
1. Respecting the uniqueness of our employees
2. Passing on and developing savoir-faire
3. Supporting our employees by improving their safety and well-being
4. Providing access to digital for all -Correct Answer- Providing access
to digital for all
pg. 3
, The goal of the IME (Institut des Metiers d'Excellence) is to...
1. Protect Biodiversity
2. Transmit savoir-faire
3. Empower local communities
4. All of the above -Correct Answer- Transmit savoir-faire
According to Alice Litscher, what are the 3 steps of the creative
processing?
1. Concepting - Experimentation - Making
2. Concepting - Making - Delivering
3. Collecting - Experimentation - Making
4. Collecting - Making – Delivering -Correct Answer- Collecting -
Experimentation - Making
At Louis Vuitton, what does every design project start with ?
1. Researching
2. Prototyping
3. Making
4. Delivering -Correct Answer- Researching
A brand DNA is based on...
1. Heritage
2. Positioning
pg. 4