MNG3701 - STRATEGIC PLANNING -
LU3: STRATEGIC ANALYSIS:
ANALYZING THE EXTERNAL
ENVIRONMENTS. 2
The 5 stages in competitive intelligence - P, C, A, D I, E&C
Stage 1) Plan
Stage 2) Collect and process data
Stage 3) Analyse
Stage 4) Disseminate Data
Stage 5) Evaluate & Control
(1) P - Plan.
Determine client needs, establish requirements and develop a plan.
(2)C - Collect and process data.
Collect data from inside and outside the firm,
conduct an initial classification of the collected data and process the data production.
(3) A - Analyse.
Analyse the data in order to generate effective informational outputs and outcomes,
involving the skilful application of a variety of techniques in order to make sense of
intelligence.
(4) DI - Disseminate Intellegence
Disseminate intelligence. Present or provide the insights generated to the customer/client.
(5) E&C - Evaluate and control
Obtain feedback and assess whether the process satisfied the client's present and
ongoing needs, and possibly restarting the process if the client is dissatisfied
, Importance of Analyzing the External Environment-Managers can mitigate threats.
-Managers can leverage opportunities.
-Gain understanding of potential impacts.
-Understand the source / proximity of factors.
The PESTEL Model
-Groups environmental factors into six segments:
--Political
--Economic
--Sociocultural
--Technological
--Ecological
--Legal
These factors can create:
--Opportunities
--Threats
Political Factors
-Processes & actions of government bodies
-Firms can shape this factor through:
--Lobbying
--Public Relations
--Contributions
--Litigation
Example: Tesla
-Has a build-to-order sales model
-Cuts out dealers
-Dealers are lobbying for new legislation
Economic Factors
-Largely macro-economic
Examples include:
--Growth rates
--Levels of employment
--Interest rates
--Price stability
--Currency exchange rates
LU3: STRATEGIC ANALYSIS:
ANALYZING THE EXTERNAL
ENVIRONMENTS. 2
The 5 stages in competitive intelligence - P, C, A, D I, E&C
Stage 1) Plan
Stage 2) Collect and process data
Stage 3) Analyse
Stage 4) Disseminate Data
Stage 5) Evaluate & Control
(1) P - Plan.
Determine client needs, establish requirements and develop a plan.
(2)C - Collect and process data.
Collect data from inside and outside the firm,
conduct an initial classification of the collected data and process the data production.
(3) A - Analyse.
Analyse the data in order to generate effective informational outputs and outcomes,
involving the skilful application of a variety of techniques in order to make sense of
intelligence.
(4) DI - Disseminate Intellegence
Disseminate intelligence. Present or provide the insights generated to the customer/client.
(5) E&C - Evaluate and control
Obtain feedback and assess whether the process satisfied the client's present and
ongoing needs, and possibly restarting the process if the client is dissatisfied
, Importance of Analyzing the External Environment-Managers can mitigate threats.
-Managers can leverage opportunities.
-Gain understanding of potential impacts.
-Understand the source / proximity of factors.
The PESTEL Model
-Groups environmental factors into six segments:
--Political
--Economic
--Sociocultural
--Technological
--Ecological
--Legal
These factors can create:
--Opportunities
--Threats
Political Factors
-Processes & actions of government bodies
-Firms can shape this factor through:
--Lobbying
--Public Relations
--Contributions
--Litigation
Example: Tesla
-Has a build-to-order sales model
-Cuts out dealers
-Dealers are lobbying for new legislation
Economic Factors
-Largely macro-economic
Examples include:
--Growth rates
--Levels of employment
--Interest rates
--Price stability
--Currency exchange rates
