PUR 3000 Test Questions And
Correct Answers
According to lectures and textbook, arguably the most important difference between
public relations and marketing, advertising or journalism is that:
a. public relations is typically more objective, like a "journalist-in-residence"
b. public relations is typically more holistic and broader in scope, dealing with the
policies and performance of the entire organization
c. public relations is typically more focused on mass media outlets and external
audiences
d. public relations is typically more concerned about customers and selling products and
services
e. both B & C
b
RACE, an acronym that describes the process of public relations that was articulated by
John Marston in his book The Nature of Public Relations, stands for:
a. research, analysis, communication, evaluation
b. research, action, commitment, evaluation
c. resources, action, communication, evaluation
d. research, action, communication, evaluation
e. none of the above
d
, Which of the following is accurate with regard to the relationship between public
relations and advertising?
a. Advertising is more focused on internal audiences than public relations.
b. Advertising is usually seen as more credible than public relations
c. Public relations is narrower in scope.
d. Advertising is usually more costly.
d
Which of the following is the first element of the public relations process?
a. Evaluation
b. Research
c. Communication
d. Action
b
The majority of public relations professionals are employed in
a. Public relations firms
b. Non-profit organizations
c. Government positions
d. Corporations
Correct Answers
According to lectures and textbook, arguably the most important difference between
public relations and marketing, advertising or journalism is that:
a. public relations is typically more objective, like a "journalist-in-residence"
b. public relations is typically more holistic and broader in scope, dealing with the
policies and performance of the entire organization
c. public relations is typically more focused on mass media outlets and external
audiences
d. public relations is typically more concerned about customers and selling products and
services
e. both B & C
b
RACE, an acronym that describes the process of public relations that was articulated by
John Marston in his book The Nature of Public Relations, stands for:
a. research, analysis, communication, evaluation
b. research, action, commitment, evaluation
c. resources, action, communication, evaluation
d. research, action, communication, evaluation
e. none of the above
d
, Which of the following is accurate with regard to the relationship between public
relations and advertising?
a. Advertising is more focused on internal audiences than public relations.
b. Advertising is usually seen as more credible than public relations
c. Public relations is narrower in scope.
d. Advertising is usually more costly.
d
Which of the following is the first element of the public relations process?
a. Evaluation
b. Research
c. Communication
d. Action
b
The majority of public relations professionals are employed in
a. Public relations firms
b. Non-profit organizations
c. Government positions
d. Corporations
