• Font: Arial 12.
• Spacing: 1.5 or double-spaced (this helps reach the page count naturally).
• Structure: Introduction, Main Body (with sub-headings), and Conclusion.
• Technical Marks (5 Marks): Includes your Table of Contents and Reference List.
2. Page-by-Page Content Expansion
Pages 1–2: Front Matter & Introduction
• Page 1: Title page with full student details.
• Page 2 (Table of Contents): Include all sub-headings.
• Introduction (approx. 1 page): Introduce Strategic Management as a discipline. Define
Vodacom as a "TechCo" rather than just a "Telco." Mention their "System of Advantage"
and their footprint across Africa (South Africa, Egypt, DRC, etc.).
Pages 3–4: Evaluation of the Vision Statement
Question 1 (8 Marks): "To be the leading technology-communications company in Africa."
• Theoretical Overview: Explain what makes a good vision statement (future-oriented,
inspirational, directional).
• The Table: Use the required format (Characteristic | Yes/No | Reason).
o Example: Future-oriented (Yes): Uses "To be," indicating a long-term aspiration.
o Example: Geographic Scope (Yes): Explicitly names "Africa" as its strategic
theater.
• Critical Analysis: Discuss why the pivot from "telecommunications" to "technology-
communications" is vital in the era of AI and Cloud.
Pages 5–7: Levels of Strategy & Decision-Making