Test Bank — Consumer Behavior: Buying, Having, Being, 14th edition (Solomon, 2023), Chapter 1-14 | All Chapters

TEST BANK
Consumer Behavior: Buying, Having, Being, 14th edition
By Michael R. Solomon
LU
XE
LI
BR
AR
Y

, Table of Content
SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR
Buying, Having, and Being: An Introduction to Consumer Behavior
Consumer Ethics, the Marketplace, and the Planet
SECTION 2: MAKING SENSE OF THE WORLD
Perceiving and Making Meaning
Learning, Remembering and Knowing
Motivation
LU
SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS
Attitudes and How to Change Them
Deciding
XE
Buying, Using, and Disposing
SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE
IDENTITY

Identity and the Self
LI
Personality, Lifestyles, and Values
Social and Cultural Identity
BR
SECTION 5: BELONGING
How Groups Define Us
Social Class and Status
Culture
AR
Y

, All Chapters
kjhgfdsa
All Answers

Consumer Behavior, 14e (Solomon/Russell)
Chapter 1 B u y i n g , Having, and Being: An Introduction to Consumer Behavior

1) A(n) is a person who identifies a need or desire, makes a purchase, and then
disposes of a product during the three stages of the consumption process.
A) marketer
B) consumer
C) influencer
D) content generator
Answer: B
LU
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge

2) Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her
XE
sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress
that she liked in her size. After spending hours at the mall, Jenny decided to order her dress
online and just return it if it was not exactly right. This story is an example of how consumer
behavior is a(n) .
A) industry
B) process
LI
C) art form
D) theory
Answer: B
BR
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking

3) Which of the following is the study of the processes involved when individuals or groups
AR
select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and
desires?
A) lifestyle marketing
B) role theory
C) consumer behavior
D) marketing research
Answer: C
Y
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge




lkjhgfds

, kjhgfdsa



4) Our consumption choices, the brands we use, the activities in which we engage, and the
groups to which we belong are all expressions of our .
A) brand loyalty
B) customs and norms
C) patronage
D) unique identity
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
LU
AACSB: Application of knowledge

5) Jamal typically pays $150 for a pair of shoes. However, he is willing to pay 20% more for a
specific brand that he likes. How much is Jamal willing to pay for the brand name shoes?
A) $220
B) $200
XE
C) $240
D) $180
Answer: D
Diff: 1 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
LI
AACSB: Analytical thinking

6) is a multilayered concept that involves our personal self and our social self.
BR
A) A norm
B) Custom
C) Patronage
D) Identity
Answer: D
Diff: 1 Var: 1
AR
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Application of knowledge

7) Stacy noticed a blouse she really liked was on sale for 40% off. How much is the blouse if the
normal sticker price is $90?
A) $50
Y
B) $54
C) $74
D) $72
Answer: B
Diff: 2 Var: 1
LO: 1.1: Summarize how the consumption of goods, services, experiences, and ideas is a major
part of our lives.
AACSB: Analytical thinking




lkjhgfds