MC 2000 TEST 1 TAD ODELL QUESTIONS WITH
CORRECT ANSWERS.
Which of the following best describes current consumer expectations about
mass media? Answer - All mass media should be available online, accessible
through multiple technologies
What has been the direct effect of pixelation? Answer - People need only one
device to access different media
What is a key difference between push and pull models? Answer - Push- Media
controls
Pull- Consumer controls
Which alternative business model is nostalgic in nature? Answer - Family-
owned
Why has there been an increased interest in government support of the
newspaper industry? Answer - Increased bankruptcies
Which funding alternative has untapped potential? Answer - Philanthropy
NPR and PBS are both famous for what type of alternative funding? Answer -
On-air drives
, What will be the role of advertising for newspapers in the future? Answer - It
will remain in a diminished role.
What is required for empowered media consumption? Answer - Awareness
What is important to ensure that society experiences positive persuasion?
Answer - Diversity of ideas
What has facilitated the increased consumption of mass media? Answer -
Technology
What is a key difference between mass media and interpersonal consumption?
Answer - Mass media- can reach global audience
Interpersonal consumption- Limited
A person who mistakenly believes a mass email is a personal email is
demonstrating which media fundamental? Answer - Message form
What is true about the forms of media literacy? Answer - There are many
forms and no one can master them all
Radio and printing press are both examples of which ring in Hiebert, Unugrait,
and Bohn's communication model? Answer - Amplification
Narrowcasting Answer - creating/disturbing content that is topic or
demographic based
Figure Answer - What you focus on, focal point
CORRECT ANSWERS.
Which of the following best describes current consumer expectations about
mass media? Answer - All mass media should be available online, accessible
through multiple technologies
What has been the direct effect of pixelation? Answer - People need only one
device to access different media
What is a key difference between push and pull models? Answer - Push- Media
controls
Pull- Consumer controls
Which alternative business model is nostalgic in nature? Answer - Family-
owned
Why has there been an increased interest in government support of the
newspaper industry? Answer - Increased bankruptcies
Which funding alternative has untapped potential? Answer - Philanthropy
NPR and PBS are both famous for what type of alternative funding? Answer -
On-air drives
, What will be the role of advertising for newspapers in the future? Answer - It
will remain in a diminished role.
What is required for empowered media consumption? Answer - Awareness
What is important to ensure that society experiences positive persuasion?
Answer - Diversity of ideas
What has facilitated the increased consumption of mass media? Answer -
Technology
What is a key difference between mass media and interpersonal consumption?
Answer - Mass media- can reach global audience
Interpersonal consumption- Limited
A person who mistakenly believes a mass email is a personal email is
demonstrating which media fundamental? Answer - Message form
What is true about the forms of media literacy? Answer - There are many
forms and no one can master them all
Radio and printing press are both examples of which ring in Hiebert, Unugrait,
and Bohn's communication model? Answer - Amplification
Narrowcasting Answer - creating/disturbing content that is topic or
demographic based
Figure Answer - What you focus on, focal point
