Assignment 2 QUIZ Semester 1 2026
Detailed Solutions, References & Explanations
Unique number: 203755
Due Date: 16 April 2026
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MNG2601-26-S1 ASSESSMENTS Assessment 2
QUIZ
Started on Wednesday, 1 April 2026, 10:34 AM
State Finished
Completed on Wednesday, 1 April 2026, 10:56 AM
Time taken 22 mins 13 secs
Grade 43.00 out of 45.00 (95.56%)
Question 1
Complete
Mark 1.00 out of 1.00
Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the
Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der
Westhuizen. In 2006, Limestone Hill was nearly ruined when the toxic metal cadmium was found in a consignment of canned
pineapples in Europe. A multi-national fertiliser distributor imported low-grade zinc-sulphate from Asia that contained high
concentrations of cadmium and lead. It contaminated the local export of canned pineapple rings, and South Africa’s
reputation as a pineapple producer was scarred. At the time, it was a catastrophe as no one knew where it was going to end.
The problem was discovered in Switzerland while testing a batch of canned pineapples imported from South Africa. The
entire shipment had to be returned as it could not be established which of the cans contained the toxic metal. This was a
tremendous loss for Limestone Hill, as most of their annual produce was included in this shipment. Switzerland importers
form part of the _____ sub-environment of Limestone Hill’s _____ environment.
a. competitor; market
b. social; micro-
c. international; competitive
d. customer; task
Question 2
Complete
Mark 1.00 out of 1.00
On 21 April 2016, Taste Holdings opened the doors of the first Starbucks in Johannesburg, bringing the full Starbucks
experience to Rosebank. Taste Holdings, under an agreement with Starbucks, is a business franchise group holding the rights
to own and open Starbucks stores in South Africa. Taste Holdings is a South African-based management group that owned
and licensed a portfolio of brands such as The Fish & Chip Co, Maxi’s and Domino’s Pizza, as well as NWJ, Arthur Kaplan and
World’s Finest Watches. Under this alliance, Taste Holdings opened 12 Starbucks in South Africa. The Starbucks stores did
not perform optimally in 2018. In the same year they paused all roll out plans to investigate the matter. They found that the
Starbucks business model was not suited for the South African market. South Africa consumers, for example, do not like
strong coffee, which is what the brand is known for. Which one of the following options is an example of a turnaround
strategy implemented by Taste Holdings?
a. Taste Holdings started to liquidate its food division as they could not find a buyer for Domino’s Pizza.
b. They paused all roll out plans, to secure additional capital from investors.
c. Growing the business and opening 12 Starbucks stores.
d. In 2019, Taste Holdings also restructured their operations to eliminate inefficiencies.