MC 2000 TAD ODELL LSU COMPLETE
QUESTIONS AND VERIFIED
ANSWERS
\.a strategic communication process that builds mutually beneficial relationships
between organizations and their publics - ANSWERS✔-Public Relations
\.explicitly paying for media space or time in order to direct favorable attention to
certain goods or services - ANSWERS✔-advertisement
\.differences between advertising and public relations - ANSWERS✔-advertising is
paid, PR is free/earned
\.What is advertising clutter? - ANSWERS✔-large volumes of advertising messages
that the average consumer is exposed to daily
\.what is the effect of ad clutter - ANSWERS✔-so many ads that the consumer
doesn't know what they are consuming
\.placement where the product/brand is at the center of the plot line -
ANSWERS✔-production/brand integration
, \.the consumer does NOT choose what media or when (radio, TV) very traditional
- ANSWERS✔-push media
\.audience decides what to consume (Netflix, Spotify) growing - ANSWERS✔-pull
media
\.what is creating or distributing media by interest or geographical location (HGTC,
Food, SciFi) - ANSWERS✔-narrowcasting
\.what is creating or distributing media for specific audience EX. Podcast for board
games - ANSWERS✔-narrowcasting
\.how many minutes online is devoted to social networking/messaging? -
ANSWERS✔-1 in every 3 minutes
\.How many American get news off Facebook? - ANSWERS✔-49%
\.What is it called when most people have a dependence on media - ANSWERS✔-
Inescapable symbiosis
\.In a newspaper what kind of ad is better? - ANSWERS✔-local
\.what makes more revenue per ad? print or digital - ANSWERS✔-print
QUESTIONS AND VERIFIED
ANSWERS
\.a strategic communication process that builds mutually beneficial relationships
between organizations and their publics - ANSWERS✔-Public Relations
\.explicitly paying for media space or time in order to direct favorable attention to
certain goods or services - ANSWERS✔-advertisement
\.differences between advertising and public relations - ANSWERS✔-advertising is
paid, PR is free/earned
\.What is advertising clutter? - ANSWERS✔-large volumes of advertising messages
that the average consumer is exposed to daily
\.what is the effect of ad clutter - ANSWERS✔-so many ads that the consumer
doesn't know what they are consuming
\.placement where the product/brand is at the center of the plot line -
ANSWERS✔-production/brand integration
, \.the consumer does NOT choose what media or when (radio, TV) very traditional
- ANSWERS✔-push media
\.audience decides what to consume (Netflix, Spotify) growing - ANSWERS✔-pull
media
\.what is creating or distributing media by interest or geographical location (HGTC,
Food, SciFi) - ANSWERS✔-narrowcasting
\.what is creating or distributing media for specific audience EX. Podcast for board
games - ANSWERS✔-narrowcasting
\.how many minutes online is devoted to social networking/messaging? -
ANSWERS✔-1 in every 3 minutes
\.How many American get news off Facebook? - ANSWERS✔-49%
\.What is it called when most people have a dependence on media - ANSWERS✔-
Inescapable symbiosis
\.In a newspaper what kind of ad is better? - ANSWERS✔-local
\.what makes more revenue per ad? print or digital - ANSWERS✔-print
