Version 1
+s 1
,TEST BANK FOR +s +s
Marketing Management 4th EditionMark Johnston Greg Marshall
+s +s +s +s +s +s
Chapter 1 +s
Student name: +s
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
1) A commonly held misconception about marketing is that it is all about advertising an
+s +s +s +s +s +s +s +s +s +s +s +s +s
d selling.
+s
1) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation
+s +s +s
Learning Objective : 01-
+s +s +s
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Marketing Management Defined+s +s
Bloom's : Remember Diff
+s +s +s
iculty : 1 Easy Gradable
+s +s +s +s +s
: automatic
+s
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
2) Marketing is relevant only to people in the organization who work directly in the marketin
+s +s +s +s +s +s +s +s +s +s +s +s +s +s
g department.
+s
2) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Understand
Difficulty : 2 Medium +s +s +s
Learning Objective : 01-
+s +s +s
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Marketing Management Defined+s +s
Gradable : automatic+s +s
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Version 1 +s 2
,3) The American Marketing Association defines marketing as “the activity, set of institution
+s +s +s +s +s +s +s +s +s +s +s
s, and processes for creating, communicating, delivering, and exchanging offerings that h
+s +s +s +s +s +s +s +s +s +s +s
ave value for customers, clients, partners, and society at large.”
+s +s +s +s +s +s +s +s +s
3) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation
+s +s +s
Topic : Marketing and Marketing Management Define
+s +s +s +s +s +s
d Bloom's : Remember
+s +s +s
Difficulty : 1 Easy +s +s +s
Learning Objective : 01-
+s +s +s
02 Define what marketing and marketing management really are and how they con Gradable : automati
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
+s +s +s +s +s +s +s +s +s +s +s +s +s +s
se has only two business functions: marketing and innovation.
+s +s +s +s +s +s +s +s
4) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Remember
Difficulty : 1 Easy +s +s +s
Topic : The Concept of Customer Value
+s +s +s +s +s +s
Learning Objective : 01-
+s +s +s
02 Define what marketing and marketing management really are and how they con Gradable : automati
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
5) Sustainability refers to business practices that prolong the life cycle of a product.
+s +s +s +s +s +s +s +s +s +s +s +s
5) +s
⊚ true + s
⊚ false + s
Question Details +s
Accessibility : Keyboard Navigation Bl
+s +s +s +s
oom's : Understand
+s +s
Difficulty : 2 Medium +s +s +s
Topic : Marketing and Marketing Management Defined
+s +s +s +s +s +s
Learning Objective : 01-
+s +s +s
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Gradable : automatic +s +s
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Version 1 +s 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficult
+s +s +s +s +s +s +s +s +s +s +s +s +s
y competing successfully for customers.
+s +s +s +s
6) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Understand
Difficulty : 2 Medium +s +s +s
Learning Objective : 01-
+s +s +s
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
on of Marketing
+s +s
Gradable : automatic
+s +s
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
\hen Henry Ford said, “People can have the Model T in any color—
+s +s +s +s +s +s +s +s +s +s +s +s
so long that it’s black,” he was reflecting a sales orientation.
+s +s +s +s +s +s +s +s +s +s
6) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Understand
Difficulty : 2 Medium +s +s +s
Learning Objective : 01-
+s +s +s
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
on of Marketing
+s +s
Gradable : automatic
+s +s
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
7) Don Peppers and Martha Rogers popularized the term one-to-
+s +s +s +s +s +s +s +s
one marketing. Some firms come close to one-to-
+s +s +s +s +s +s +s
one marketing by combining flexible manufacturing with flexible marketing to enhanc
+s +s +s +s +s +s +s +s +s +s
e customer choices.
+s +s
7) +s
⊚ + s true
⊚ + s false
Version 1 +s 4
+s 1
,TEST BANK FOR +s +s
Marketing Management 4th EditionMark Johnston Greg Marshall
+s +s +s +s +s +s
Chapter 1 +s
Student name: +s
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
1) A commonly held misconception about marketing is that it is all about advertising an
+s +s +s +s +s +s +s +s +s +s +s +s +s
d selling.
+s
1) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation
+s +s +s
Learning Objective : 01-
+s +s +s
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Marketing Management Defined+s +s
Bloom's : Remember Diff
+s +s +s
iculty : 1 Easy Gradable
+s +s +s +s +s
: automatic
+s
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
2) Marketing is relevant only to people in the organization who work directly in the marketin
+s +s +s +s +s +s +s +s +s +s +s +s +s +s
g department.
+s
2) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Understand
Difficulty : 2 Medium +s +s +s
Learning Objective : 01-
+s +s +s
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Marketing Management Defined+s +s
Gradable : automatic+s +s
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Version 1 +s 2
,3) The American Marketing Association defines marketing as “the activity, set of institution
+s +s +s +s +s +s +s +s +s +s +s
s, and processes for creating, communicating, delivering, and exchanging offerings that h
+s +s +s +s +s +s +s +s +s +s +s
ave value for customers, clients, partners, and society at large.”
+s +s +s +s +s +s +s +s +s
3) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation
+s +s +s
Topic : Marketing and Marketing Management Define
+s +s +s +s +s +s
d Bloom's : Remember
+s +s +s
Difficulty : 1 Easy +s +s +s
Learning Objective : 01-
+s +s +s
02 Define what marketing and marketing management really are and how they con Gradable : automati
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
c
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
4) Peter Drucker stated that since it is the customer who defines value, the business enterpri
+s +s +s +s +s +s +s +s +s +s +s +s +s +s
se has only two business functions: marketing and innovation.
+s +s +s +s +s +s +s +s
4) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Remember
Difficulty : 1 Easy +s +s +s
Topic : The Concept of Customer Value
+s +s +s +s +s +s
Learning Objective : 01-
+s +s +s
02 Define what marketing and marketing management really are and how they con Gradable : automati
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
c
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
5) Sustainability refers to business practices that prolong the life cycle of a product.
+s +s +s +s +s +s +s +s +s +s +s +s
5) +s
⊚ true + s
⊚ false + s
Question Details +s
Accessibility : Keyboard Navigation Bl
+s +s +s +s
oom's : Understand
+s +s
Difficulty : 2 Medium +s +s +s
Topic : Marketing and Marketing Management Defined
+s +s +s +s +s +s
Learning Objective : 01-
+s +s +s
02 Define what marketing and marketing management really are and how they con AACSB : Ethics
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Gradable : automatic +s +s
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
Version 1 +s 3
, 6) Firms that are stuck in a production orientation mentality likely will have great difficult
+s +s +s +s +s +s +s +s +s +s +s +s +s
y competing successfully for customers.
+s +s +s +s
6) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Understand
Difficulty : 2 Medium +s +s +s
Learning Objective : 01-
+s +s +s
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
on of Marketing
+s +s
Gradable : automatic
+s +s
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
\hen Henry Ford said, “People can have the Model T in any color—
+s +s +s +s +s +s +s +s +s +s +s +s
so long that it’s black,” he was reflecting a sales orientation.
+s +s +s +s +s +s +s +s +s +s
6) +s
⊚ + s true
⊚ + s false
Question Details +s
AACSB : Analytical Thinking Accessi
+s +s +s +s
bility : Keyboard Navigation Bloom's :
+s +s +s +s +s +s
Understand
Difficulty : 2 Medium +s +s +s
Learning Objective : 01-
+s +s +s
03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evoluti
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
on of Marketing
+s +s
Gradable : automatic
+s +s
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
+s +s +s +s +s +s +s +s +s +s +s +s +s +s +s +s
7) Don Peppers and Martha Rogers popularized the term one-to-
+s +s +s +s +s +s +s +s
one marketing. Some firms come close to one-to-
+s +s +s +s +s +s +s
one marketing by combining flexible manufacturing with flexible marketing to enhanc
+s +s +s +s +s +s +s +s +s +s
e customer choices.
+s +s
7) +s
⊚ + s true
⊚ + s false
Version 1 +s 4
