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Comprehensive marketing management notes for BBA

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This documents contains BBA notes of Marketing management and Business environment.

Institution
K R Mangalam University
Course
MR 101











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Institution
K R Mangalam University
Course
MR 101
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Document information

Uploaded on
April 1, 2026
Number of pages
95
Written in
2025/2026
Type
Class notes
Professor(s)
Esha sharma
Contains
Bba

Subjects

  • marketing concept
  • marketing prunciples
  • marketing segmentation
  • marketing mix
  • business environment concept
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