M&S Exam A+ Pass

M&S Exam A+ Pass Convergence takes place when content that has traditionally been confined to one medium - Answer- appears on multiple media channels The development of digital technology has made deadlines less and less important in the journalism profession. - Answer- False Convergence always involves more than one medium. - Answer- True Scholars who study media effects tend to have little interest in television programs that contain acts of violence. - Answer- False Mass media research involves the use of systematic methods to understand or solve problems regarding mass media. - Answer- True According to the Chicago School, media lack the power to bring disparate individuals together due to limited reach and frequency. - Answer- False Decoding is the process by which the receiver translates the source's thoughts and ideas so that they have meaning. - Answer- True The term "digital divide" refers to the separation of new and old media. - Answer- False Across all channels of the television, argues Gerbner, TV violence is a kind of ritual ballet that acts out social power. - Answer- True Unlike interpersonal communication, the mass communication process seldom experiences noise. - Answer- False A media conglomerate is a company that specializes in just one form of media production. - Answer- False Financing the media can general be divided into two categories - money to fund new production and money to pay for already completed products. - Answer- True A conflict of interest can arise when conglomerates with a direct stake in business outside of journalism own many of the media outlets through which the public is informed. - Answer- True A content analysis counts certain aspects of media products. - Answer- True Media representations of violence are getting more and more intense as the decades go on. - Answer- True The mass media... - Answer- *ALL THE ABOVE* -direct people's attention toward the codes of acceptable behavior -tell us what and who count in our world and why -help people to understand themselves Correct! A mass media conglomerate is successful when... - Answer- it maximizes revenue and profit at all costs Stereotypes... - Answer- are predictable depictions that reflect cultural prejudices In the communication process, the source... - Answer- encodes the message People who support media conglomeration argue that... - Answer- big companies can take greater risks than small companies can take on content The development of new media channels has encouraged mass audiences to... - Answer- fragment Media fragmentation may... - Answer- *ALL OF THESE* -make it difficult for society to talk to itself -provide more opportunity for a diversity of media voices -limit the opportunity for diversity of media voices Media literacy skills include... - Answer- *ALL OF THESE* -an understanding of the commercial forces behind media -an awareness of political influences that shape media materials -an ability to think through the ethical implications of media firms' activities Critics of mass media are concerned that the media's cultural presentations... - Answer- *ALL OF THESE* -encourages passive consumption -are encouraged by political and economic manipulation -diminish cultural quality Cultivation research... - Answer- tends to regard TV violence as a factor that reinforces power relationships Prominent public relations activities fall into which of these areas? - Answer- *ALL OF THESE* -corporate communications -financial communications -public affairs __________ blends historically different ways to communicate to an organization's various audiences and markets, creating campaigns that send different yet consistent messages. - Answer- integrated marketing communications