MAR3023 FSU EXAM 1 BRADY
QUESTIONS AND ANSWERS 100% PASS
2026/2027
What is Marketing? - ANS To identify unmet consumer needs & then develop products that
fill those needs & then develop products that fill those needs.
Pure Marketing - ANS Business function that develops the products that people want to buy
because they know they need them and because they can afford them and because they can
find them. (Don't have to advertise)
Example of Pure Marketing - ANS Coca Cola - It tastes good & delivers caffeine. Don't have to
go to far to buy one and it is low cost.
Product Development - ANS Core marketing function. If the product is good the firm has to
do little advertising.
Example of Good Product Development - ANS Apple, Bedsox, Munchy Mart & Four Rivers
Impure Marketing - ANS Firms fail to objectively distinguish their products from competitors.
(Having to advertise because of competitors) Very powerful
@2026 ALLRIGHTS RESERVED 1
, Examples of Impure Marketing - ANS Dasani, Zephrahuills, Fiji, Walgreens water.
Power of Marketing - ANS Branding & Marketing are powerful. Marketers have power to
change perception of customers with 4 P's
Marketing's core strategies - ANS Creating value and relationships
Segmenting Markets
Identifying opportunities
Creating Value - ANS Value
Small Banks: Serve starbucks, offer babysitting , extended hours & free toasters
Sheraton Hotel in L.A.: Offers 24 hour check in, room available any time, guaranteed 24 hour
block room stay & occupancy went from 66%-90%
Creating Relationship - ANS Establishing long term mutually satisfying, buyer seller
relationship.
Examples of Creating Relationship - ANS Ex. Disney: Theme parks, movies/tv/radio, cruises &
Disney on ice.
Chick-fil-a: Go extra mile, "my pleasure" bring umbrellas, pull out chairs for ladies, bus tables,
refill drinks.
Segmenting Markets - ANS Targets different wants & needs. Separates devils from angels,
store clerks are given training to identify desirable/angel customers. High income men "Barry's"
Suburban moms "Jills" Male early adopters "Buzzes"
Examples of Segmenting Markets - ANS Coke Zero - For Men
@2026 ALLRIGHTS RESERVED 2
QUESTIONS AND ANSWERS 100% PASS
2026/2027
What is Marketing? - ANS To identify unmet consumer needs & then develop products that
fill those needs & then develop products that fill those needs.
Pure Marketing - ANS Business function that develops the products that people want to buy
because they know they need them and because they can afford them and because they can
find them. (Don't have to advertise)
Example of Pure Marketing - ANS Coca Cola - It tastes good & delivers caffeine. Don't have to
go to far to buy one and it is low cost.
Product Development - ANS Core marketing function. If the product is good the firm has to
do little advertising.
Example of Good Product Development - ANS Apple, Bedsox, Munchy Mart & Four Rivers
Impure Marketing - ANS Firms fail to objectively distinguish their products from competitors.
(Having to advertise because of competitors) Very powerful
@2026 ALLRIGHTS RESERVED 1
, Examples of Impure Marketing - ANS Dasani, Zephrahuills, Fiji, Walgreens water.
Power of Marketing - ANS Branding & Marketing are powerful. Marketers have power to
change perception of customers with 4 P's
Marketing's core strategies - ANS Creating value and relationships
Segmenting Markets
Identifying opportunities
Creating Value - ANS Value
Small Banks: Serve starbucks, offer babysitting , extended hours & free toasters
Sheraton Hotel in L.A.: Offers 24 hour check in, room available any time, guaranteed 24 hour
block room stay & occupancy went from 66%-90%
Creating Relationship - ANS Establishing long term mutually satisfying, buyer seller
relationship.
Examples of Creating Relationship - ANS Ex. Disney: Theme parks, movies/tv/radio, cruises &
Disney on ice.
Chick-fil-a: Go extra mile, "my pleasure" bring umbrellas, pull out chairs for ladies, bus tables,
refill drinks.
Segmenting Markets - ANS Targets different wants & needs. Separates devils from angels,
store clerks are given training to identify desirable/angel customers. High income men "Barry's"
Suburban moms "Jills" Male early adopters "Buzzes"
Examples of Segmenting Markets - ANS Coke Zero - For Men
@2026 ALLRIGHTS RESERVED 2
