MARK 3365 FINAL EXAM QUESTIONS
AND ANSWERS 100% PASS 2026/2027
All of the following are true about log files EXCEPT _____.
a) can measure the visits accurately
b) are created by the company's own Web servers
c) can be used to record failed requests from users
d) are hosted by third-party vendors such as Google
e) are usually in a standard format - ANS d) are hosted by third-party vendors such as Google
The page intended to identify the beginning of the user experience resulting from a defined
marketing effort is termed _____.
a) visit page
b) entry page
c) main page
d) exit page
e) landing page - ANS e) landing page
Click-Through Rate (CTR) refers to the number of times a link was _____.
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,a) converted divided by the number of times it was clicked
b) clicked divided by the number of times it was seen
c) clicked divided by the number of times it was served
d) seen divided by the number of times it was clicked
e) clicked divided by the number of times it was converted - ANS b) clicked divided by the
number of times it was seen
Single page-view visits divided by entry pages yield the _____.
a) click through rate
b) conversion rate
c) hit rate
d) bounce rate
e) open rate - ANS d) bounce rate
The number of exits from a page divided by the total number of page views of that page is
termed as _____.
a) page exit ratio
b) bounce rate
c) page bounce ratio
d) page hit ratio
e) exit rate - ANS a) page exit ratio
The raw figures captured that will be used for analysis are referred to as _____.
@2026 ALLRIGHTS RESERVED 2
, a) aggregate
b) ratio
c) hit
d) count
e) event - ANS d) count
Visits consisting of a single page view are termed _____.
a) bounces
b) impressions
c) count
d) strikes
e) events - ANS a) bounces
Which of the following is a third-party service that is used to label Web pages with embedded
JavaScript files?
a) Click path tracking
b) Pixel tracking
c) Page tagging
d) Log file tracking
e) Hit counter tracking - ANS c) Page tagging
Which of the following metrics refers to the number of times an advertisement or a page is
served?
@2026 ALLRIGHTS RESERVED 3
AND ANSWERS 100% PASS 2026/2027
All of the following are true about log files EXCEPT _____.
a) can measure the visits accurately
b) are created by the company's own Web servers
c) can be used to record failed requests from users
d) are hosted by third-party vendors such as Google
e) are usually in a standard format - ANS d) are hosted by third-party vendors such as Google
The page intended to identify the beginning of the user experience resulting from a defined
marketing effort is termed _____.
a) visit page
b) entry page
c) main page
d) exit page
e) landing page - ANS e) landing page
Click-Through Rate (CTR) refers to the number of times a link was _____.
@2026 ALLRIGHTS RESERVED 1
,a) converted divided by the number of times it was clicked
b) clicked divided by the number of times it was seen
c) clicked divided by the number of times it was served
d) seen divided by the number of times it was clicked
e) clicked divided by the number of times it was converted - ANS b) clicked divided by the
number of times it was seen
Single page-view visits divided by entry pages yield the _____.
a) click through rate
b) conversion rate
c) hit rate
d) bounce rate
e) open rate - ANS d) bounce rate
The number of exits from a page divided by the total number of page views of that page is
termed as _____.
a) page exit ratio
b) bounce rate
c) page bounce ratio
d) page hit ratio
e) exit rate - ANS a) page exit ratio
The raw figures captured that will be used for analysis are referred to as _____.
@2026 ALLRIGHTS RESERVED 2
, a) aggregate
b) ratio
c) hit
d) count
e) event - ANS d) count
Visits consisting of a single page view are termed _____.
a) bounces
b) impressions
c) count
d) strikes
e) events - ANS a) bounces
Which of the following is a third-party service that is used to label Web pages with embedded
JavaScript files?
a) Click path tracking
b) Pixel tracking
c) Page tagging
d) Log file tracking
e) Hit counter tracking - ANS c) Page tagging
Which of the following metrics refers to the number of times an advertisement or a page is
served?
@2026 ALLRIGHTS RESERVED 3
