MGT 4335 EXAM 1 WILEY COURSE
EXAM QUESTIONS AND ANSWERS 100%
PASS 2026/2027
Which are the two "generic strategies" for offering unique value?
Offering more products or differentiation
Connecting with customers or differentiation
Low cost or differentiation
Low cost or offering more products - ANS Low cost or differentiation
Internal analysis sheds light on which parts of SWOT?
Strengths and Opportunities
Weaknesses and Opportunities
Opportunities and Threats
Strengths and Weaknesses - ANS Strengths and Weaknesses
Corporate strategy focuses on which of the 4 strategic choices?
@2026 ALLRIGHTS RESERVED 1
,How to implement strategy
How to develop a unique strategy for each business unit
How to compete
Where to compete - ANS Where to compete
Apple's move to the iPod, iPhone, and then iPad is an example of a(n)_________ strategy?
emergent
deliberate - ANS emergent
What is the difference between strategy at the three different levels of the organization?
Business unit strategies refers to decision about where to compete, whereas functional
strategies refer to decision about how to align functions with the overall business unit strategies
Corporate strategy refers to decision about how to align functions with the overall business unit
strategies, whereas business unit strategy refers to decisions about how to gain and sustain a
competitive advantage
Business unit strategies refers to decision about where to compete, whereas corporate strategy
refers to decisions about how to gain and sustain a competitive advantage
Corporate strategy refers to decision about where to compete, whereas business unit strategy
refers to decisions about how to gain and sustain a competitive advantage - ANS Corporate
strategy refers to decision about where to compete, whereas business unit strategy refers to
decisions about how to gain and sustain a competitive advantage
A company's suppliers make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
@2026 ALLRIGHTS RESERVED 2
,Product market stakeholders
Organizational stakeholders - ANS Product market stakeholders
A company's employees make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
Product market stakeholders
Organizational stakeholders - ANS Organizational stakeholders
A business strategy is defined as a plan to achieve competitive advantage that involves making
four strategic choices. Which of the following is NOT one of these strategic choices?
Deciding which markets to take over
Deciding which resources and capabilities will be required to offer unique value better than
competitors
Deciding ways to sustain competitive advantage by preventing imitation
Deciding the unique value the firm will offer in certain markets - ANS Deciding which markets
to take over
Which of the following is defined as the reason a firm wins with customers or the value
proposition it offers to customers?
Unique value
Differentiation advantage
Competitive advantage
Cost advantage - ANS Unique value
@2026 ALLRIGHTS RESERVED 3
, The _________ examines the forces that influence industry attractiveness, including
opportunities and threats that exist in the environment.
segmentation analysis
internal analysis
external analysis
strategic management process - ANS external analysis
A _________ advantage is an advantage a firm has over its competitors by making a product
more attractive by offering unique qualities in the form of features, reliability, and convenience
that distinguishes it from competing products.
cost
competitive
differentiation
unique value - ANS differentiation
Which of the following represents a company's primary purpose that often specifies the
business or businesses in which the firm intends to compete—or the customers it intends to
serve?
Objective
Vision
Mission
Goal - ANS Mission
@2026 ALLRIGHTS RESERVED 4
EXAM QUESTIONS AND ANSWERS 100%
PASS 2026/2027
Which are the two "generic strategies" for offering unique value?
Offering more products or differentiation
Connecting with customers or differentiation
Low cost or differentiation
Low cost or offering more products - ANS Low cost or differentiation
Internal analysis sheds light on which parts of SWOT?
Strengths and Opportunities
Weaknesses and Opportunities
Opportunities and Threats
Strengths and Weaknesses - ANS Strengths and Weaknesses
Corporate strategy focuses on which of the 4 strategic choices?
@2026 ALLRIGHTS RESERVED 1
,How to implement strategy
How to develop a unique strategy for each business unit
How to compete
Where to compete - ANS Where to compete
Apple's move to the iPod, iPhone, and then iPad is an example of a(n)_________ strategy?
emergent
deliberate - ANS emergent
What is the difference between strategy at the three different levels of the organization?
Business unit strategies refers to decision about where to compete, whereas functional
strategies refer to decision about how to align functions with the overall business unit strategies
Corporate strategy refers to decision about how to align functions with the overall business unit
strategies, whereas business unit strategy refers to decisions about how to gain and sustain a
competitive advantage
Business unit strategies refers to decision about where to compete, whereas corporate strategy
refers to decisions about how to gain and sustain a competitive advantage
Corporate strategy refers to decision about where to compete, whereas business unit strategy
refers to decisions about how to gain and sustain a competitive advantage - ANS Corporate
strategy refers to decision about where to compete, whereas business unit strategy refers to
decisions about how to gain and sustain a competitive advantage
A company's suppliers make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
@2026 ALLRIGHTS RESERVED 2
,Product market stakeholders
Organizational stakeholders - ANS Product market stakeholders
A company's employees make up which of the four primary stakeholder groups?
Community stakeholders
Capital market stakeholders
Product market stakeholders
Organizational stakeholders - ANS Organizational stakeholders
A business strategy is defined as a plan to achieve competitive advantage that involves making
four strategic choices. Which of the following is NOT one of these strategic choices?
Deciding which markets to take over
Deciding which resources and capabilities will be required to offer unique value better than
competitors
Deciding ways to sustain competitive advantage by preventing imitation
Deciding the unique value the firm will offer in certain markets - ANS Deciding which markets
to take over
Which of the following is defined as the reason a firm wins with customers or the value
proposition it offers to customers?
Unique value
Differentiation advantage
Competitive advantage
Cost advantage - ANS Unique value
@2026 ALLRIGHTS RESERVED 3
, The _________ examines the forces that influence industry attractiveness, including
opportunities and threats that exist in the environment.
segmentation analysis
internal analysis
external analysis
strategic management process - ANS external analysis
A _________ advantage is an advantage a firm has over its competitors by making a product
more attractive by offering unique qualities in the form of features, reliability, and convenience
that distinguishes it from competing products.
cost
competitive
differentiation
unique value - ANS differentiation
Which of the following represents a company's primary purpose that often specifies the
business or businesses in which the firm intends to compete—or the customers it intends to
serve?
Objective
Vision
Mission
Goal - ANS Mission
@2026 ALLRIGHTS RESERVED 4
