MKTG 201 BYU SWENSON MIDTERM
REVIEW EXAM QUESTIONS AND
ANSWERS 100% PASS 2026/2027
Coca-Cola has a sweet juice drink, HI-C. Sweet juices have seen low market growth and declining
market share. According the BCG matrix HI-C would be classified as a ___________. -
ANS Dog
BCG Model - ANS
Dog - ANS Generates less cash, takes up less cash (no potential)
Low Market Share, Low Market Growth
Question Mark - ANS Growing fast. Will either become a star or dog. (smartwatches)
Low Market Share, High Market Growth
Star - ANS Uses a lot of cash, makes a lot of money. (Amazon)
High Market Share, High Market Growth
@2026 ALLRIGHTS RESERVED 1
,Cow - ANS Makes a lot of money, less expenses due to market growth. (Apple, Coca-Cola)
High Market share, Low Market Growth,
In 2010, method launched method laundry detergent with smartclean technology® - a powerful,
patent-pending, plant-based detergent that's 8x concentrated. This is an example of ________. -
ANS Societal Orientation
Product Orientation - ANS All about the product. Does not consider competitors or the needs
of the market.
Sales Orientation - ANS Aggressive sales techniques.
Market Orientation - ANS Understanding customer needs, company capabilities, knows
competitors, and wants to make profit.
Societal Orientation - ANS Concerned about the environment.
Marketing creates, communicates, and delivers value to the firm's chosen customers. If a firm
attracts and retains good customers, this will lead to good __________. - ANS Profitability
Lifetime Value of a Customer - ANS
Peugeot, a French car company, is thinking about taking an existing product, the 508 car, and
introducing the car into the US market in 2018. This is an example of __________. -
ANS Market Development
@2026 ALLRIGHTS RESERVED 2
, Product-Market Expansion Matrix - ANS
Market Penetration - ANS Existing products in existing markets.
Increase market share. Decrease the price, increase in promotion or support, acquire a rival in
the same market.
Ex. Dell EMC buyout
Market Development - ANS Existing products to new markets.
Ex. Same care in new country
Product Development - ANS New products to existing markets.
Ex. iPhone XS
Diversification - ANS New products to new markets.
Ex. Google introducing self driving cars.
There is an increasing demand for chocolate worldwide but some strange disease is significantly
limiting cocoa bean yield. This would be an example of ____________ and ____________,
respectively. - ANS Opportunity and Threat
SWOT - ANS Strengths, Weaknesses, Opportunities, Threats
@2026 ALLRIGHTS RESERVED 3
REVIEW EXAM QUESTIONS AND
ANSWERS 100% PASS 2026/2027
Coca-Cola has a sweet juice drink, HI-C. Sweet juices have seen low market growth and declining
market share. According the BCG matrix HI-C would be classified as a ___________. -
ANS Dog
BCG Model - ANS
Dog - ANS Generates less cash, takes up less cash (no potential)
Low Market Share, Low Market Growth
Question Mark - ANS Growing fast. Will either become a star or dog. (smartwatches)
Low Market Share, High Market Growth
Star - ANS Uses a lot of cash, makes a lot of money. (Amazon)
High Market Share, High Market Growth
@2026 ALLRIGHTS RESERVED 1
,Cow - ANS Makes a lot of money, less expenses due to market growth. (Apple, Coca-Cola)
High Market share, Low Market Growth,
In 2010, method launched method laundry detergent with smartclean technology® - a powerful,
patent-pending, plant-based detergent that's 8x concentrated. This is an example of ________. -
ANS Societal Orientation
Product Orientation - ANS All about the product. Does not consider competitors or the needs
of the market.
Sales Orientation - ANS Aggressive sales techniques.
Market Orientation - ANS Understanding customer needs, company capabilities, knows
competitors, and wants to make profit.
Societal Orientation - ANS Concerned about the environment.
Marketing creates, communicates, and delivers value to the firm's chosen customers. If a firm
attracts and retains good customers, this will lead to good __________. - ANS Profitability
Lifetime Value of a Customer - ANS
Peugeot, a French car company, is thinking about taking an existing product, the 508 car, and
introducing the car into the US market in 2018. This is an example of __________. -
ANS Market Development
@2026 ALLRIGHTS RESERVED 2
, Product-Market Expansion Matrix - ANS
Market Penetration - ANS Existing products in existing markets.
Increase market share. Decrease the price, increase in promotion or support, acquire a rival in
the same market.
Ex. Dell EMC buyout
Market Development - ANS Existing products to new markets.
Ex. Same care in new country
Product Development - ANS New products to existing markets.
Ex. iPhone XS
Diversification - ANS New products to new markets.
Ex. Google introducing self driving cars.
There is an increasing demand for chocolate worldwide but some strange disease is significantly
limiting cocoa bean yield. This would be an example of ____________ and ____________,
respectively. - ANS Opportunity and Threat
SWOT - ANS Strengths, Weaknesses, Opportunities, Threats
@2026 ALLRIGHTS RESERVED 3
