Assignment 2 Semester 1 2026
Unique number:
Due Date: 2 April 2026
QUESTION 1
1.1 Identification and Description of Risks
1. Strategic Risk
Risk 1
Risk event: Introduction of a low-cost paint product may fail in the market
Cause: The company is used to producing high-end products and may not fully understand
the needs of the mass housing market
Effect: Poor sales, wasted investment, and possible financial losses
Risk 2
Risk event: Damage to brand positioning in the premium market
Cause: Introducing a lower-quality product may confuse customers about the company’s
quality standards
Effect: Loss of loyal high-end customers and reduced market share
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implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
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Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
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QUESTION 1
1.1 Identification and Description of Risks
1. Strategic Risk
Risk 1
Risk event: Introduction of a low-cost paint product may fail in the market
Cause: The company is used to producing high-end products and may not fully
understand the needs of the mass housing market
Effect: Poor sales, wasted investment, and possible financial losses
Risk 2
Risk event: Damage to brand positioning in the premium market
Cause: Introducing a lower-quality product may confuse customers about the
company’s quality standards
Effect: Loss of loyal high-end customers and reduced market share
2. Financial Risk
Risk 1
Risk event: Increased costs due to imported raw materials and machinery
Cause: Dependence on foreign suppliers and exchange rate fluctuations
Effect: Higher production costs and reduced profit margins
Risk 2
Risk event: Losses due to large inventory holding
Cause: Need to maintain high levels of imported and flammable stock
Effect: Increased storage costs, insurance costs, and risk of financial loss if stock is
damaged
3. Reputation Risk
Risk 1
Risk event: Negative public perception due to lower-quality paint
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.