Assignment 2 Semester 1 2026
Unique number:
Due Date: 2 April 2026
QUESTION 1
1.1 Identification and Description of Risks
1. Strategic Risk
Risk 1
Risk event: Introduction of a low-cost paint product may fail in the market
Cause: The company is used to producing high-end products and may not fully understand
the needs of the mass housing market
Effect: Poor sales, wasted investment, and possible financial losses
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QUESTION 1
1.1 Identification and Description of Risks
1. Strategic Risk
Risk 1
Risk event: Introduction of a low-cost paint product may fail in the market
Cause: The company is used to producing high-end products and may not fully
understand the needs of the mass housing market
Effect: Poor sales, wasted investment, and possible financial losses
Risk 2
Risk event: Damage to brand positioning in the premium market
Cause: Introducing a lower-quality product may confuse customers about the
company’s quality standards
Effect: Loss of loyal high-end customers and reduced market share
2. Financial Risk
Risk 1
Risk event: Increased costs due to imported raw materials and machinery
Cause: Dependence on foreign suppliers and exchange rate fluctuations
Effect: Higher production costs and reduced profit margins
Risk 2
Risk event: Losses due to large inventory holding
Cause: Need to maintain high levels of imported and flammable stock
Effect: Increased storage costs, insurance costs, and risk of financial loss if stock is
damaged
3. Reputation Risk
Risk 1
Risk event: Negative public perception due to lower-quality paint