Hoorcolleges Kwalitatief onderzoek TOE
HC1
Qualitative interview
The roll of an interviewer?
- Asks the right questions (contents)
- Motivates the respondents to give the right answer (relational)
Why do we conduct interviews?
To understand their perspectives (of a small number of people) on a particular idea, program
or situation.
Features of a good interview:
1. Reciprocal interaction (geven en nemen)
2. Responsiveness (reageren op elkaar)
3. Trust (je bouwt vertrouwen met elkaar op
Attributes of an interviewer?
1. Build rapport
2. Do active listening
3. Ask relevant follow up questions
4. Do not think about analytical constructs yet!!
Forms of interviews:
1. Face to face interview
2. Telephone interview
3. Online interview
4. Go-along interview een dag meelopen met een person, met iemand meegaan ergens
naartoe (uit de face to face situatie stappen + observatie)
5. Ethnographic interview in de context van een groot onderzoek waar je voor een
langdurige periode bent waar interviews plaatsvinden
Steps of an interview:
1. Arrival and introduction
2. Introducing the research informed consent laten tekenen
3. Beginning the interview
4. During the interview
5. Ending the interview
6. After the interview
Focusgroups
What are focus groups?
A focus group study is a carefully planned series of discussions designed to obtain
perceptions on a defined area of interest in a permissive, nonthreatening environment.
- Data is generated through interaction
- Let participants listen, reflect, and consider their own standpoint further
- Not a group interview
- A naturalistic setting with spontaneity
, Why do we do focus groups?
- Diagnose problems
- Stimulate new ideas or identify new relationships
- Evaluate programs
- Interpret quantitative results
The goal is not to get consensus, people don’t need to make a unanimous decision, it could
also be interesting to discover different kinds of perspectives.
What could be some of the strengths and weaknesses of a focus group?
- Group interaction
- New topics emerge
- Unskilled facilitator
- Time and logistical effort
- Complex data analysis
- Uncomfortable participants
Avoid focus groups when:
- Imply commitments you cannot keep
- Participants are not comfortable with each other
- Topic is not appropriate for the participants
- Project requires statistical data
How do we do focus groups?
Planning, recruiting, moderating, analyzing and reporting the results
Stages of a focus group:
- Scene-setting and ground rules
- Individual introductions
- Opening topics
- Discussion
- Ending the discussion
Group composition and size:
- Group size between 6 and 10/12
o Research topic
o Sensitivity or complexity of the issue
o Breadth and depth of data required
- Heterogeneity vs. homogeneity je wilt een heterogene groep binnen een homogene
setting. je wilt mensen met dezelfde ideeën/zelfde niveau maar daarbinnen moeten
er wel nuances zijn, er mogen verschillende meningen zijn en er mag een discussie op
gang komen
- Strangers, acquaintances or pre-existing groups
Forms of focus groups:
1. Two-way focus group groep A begint, groep B observeert en is stil, daarna wissel
2. Dual moderator twee moderatoren die elkaar versterken. Een zorgt voor de inhoud
en dat alles aan bod komt, de ander zorgt ervoor dat alles soepel verloopt en dat
iedereen aan bod komt
3. Dueling moderator twee moderatoren die meer tegenover elkaar gaan staat
HC1
Qualitative interview
The roll of an interviewer?
- Asks the right questions (contents)
- Motivates the respondents to give the right answer (relational)
Why do we conduct interviews?
To understand their perspectives (of a small number of people) on a particular idea, program
or situation.
Features of a good interview:
1. Reciprocal interaction (geven en nemen)
2. Responsiveness (reageren op elkaar)
3. Trust (je bouwt vertrouwen met elkaar op
Attributes of an interviewer?
1. Build rapport
2. Do active listening
3. Ask relevant follow up questions
4. Do not think about analytical constructs yet!!
Forms of interviews:
1. Face to face interview
2. Telephone interview
3. Online interview
4. Go-along interview een dag meelopen met een person, met iemand meegaan ergens
naartoe (uit de face to face situatie stappen + observatie)
5. Ethnographic interview in de context van een groot onderzoek waar je voor een
langdurige periode bent waar interviews plaatsvinden
Steps of an interview:
1. Arrival and introduction
2. Introducing the research informed consent laten tekenen
3. Beginning the interview
4. During the interview
5. Ending the interview
6. After the interview
Focusgroups
What are focus groups?
A focus group study is a carefully planned series of discussions designed to obtain
perceptions on a defined area of interest in a permissive, nonthreatening environment.
- Data is generated through interaction
- Let participants listen, reflect, and consider their own standpoint further
- Not a group interview
- A naturalistic setting with spontaneity
, Why do we do focus groups?
- Diagnose problems
- Stimulate new ideas or identify new relationships
- Evaluate programs
- Interpret quantitative results
The goal is not to get consensus, people don’t need to make a unanimous decision, it could
also be interesting to discover different kinds of perspectives.
What could be some of the strengths and weaknesses of a focus group?
- Group interaction
- New topics emerge
- Unskilled facilitator
- Time and logistical effort
- Complex data analysis
- Uncomfortable participants
Avoid focus groups when:
- Imply commitments you cannot keep
- Participants are not comfortable with each other
- Topic is not appropriate for the participants
- Project requires statistical data
How do we do focus groups?
Planning, recruiting, moderating, analyzing and reporting the results
Stages of a focus group:
- Scene-setting and ground rules
- Individual introductions
- Opening topics
- Discussion
- Ending the discussion
Group composition and size:
- Group size between 6 and 10/12
o Research topic
o Sensitivity or complexity of the issue
o Breadth and depth of data required
- Heterogeneity vs. homogeneity je wilt een heterogene groep binnen een homogene
setting. je wilt mensen met dezelfde ideeën/zelfde niveau maar daarbinnen moeten
er wel nuances zijn, er mogen verschillende meningen zijn en er mag een discussie op
gang komen
- Strangers, acquaintances or pre-existing groups
Forms of focus groups:
1. Two-way focus group groep A begint, groep B observeert en is stil, daarna wissel
2. Dual moderator twee moderatoren die elkaar versterken. Een zorgt voor de inhoud
en dat alles aan bod komt, de ander zorgt ervoor dat alles soepel verloopt en dat
iedereen aan bod komt
3. Dueling moderator twee moderatoren die meer tegenover elkaar gaan staat
