1|Page
SMPS CPSM Exam Newest 2026/2027 Complete 100
Questions And Correct Answers (Verified Answers)
|Already Graded A+||Newest Exam!!!
The go/no process should be used to:
a. evaluate a project's profitability
b. determine how a client will pay
c. develop a marketing plan
d. evaluate project leads from technical staff - ANSWER-
evaluate a project's profitability
The most factual source of information to learn about key
people within a prioritized prospect companies is:
a. Wikipedia
b. Google
c. Dun and Bradstreet
d. Company annual report - ANSWER-Dun and Bradstreet
What are the two major parameters for screening and
classifying projects?
a. high profile and capacity to do the job
b. Trustworthiness and quantity of work
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c. Volume of work and compatability with your firm
d. financial history and Duns rating - ANSWER-Volume of
work and compatibility with your form
Before committing substantual company resources to
respond to an RFP, a marketing professional must first
understand:
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed
project
c. the client profile
d. whether the proposed project is a desirable one for the
firm - ANSWER-whether the proposed project is a
desirable one for the firm
Which of the following factors is most important in a go/no
go decision?
a. Is the firm's professional staff available to do the work if
the project is won?
b. Is the project consistent with the marketing plan?
c. How much will the proposal preparation cost in time and
expense?
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d. Does the firm's marketing staff have the time to prepare
the proposal to meet the deadline? - ANSWER-Is the
project consistent with the marketing plan
The marketing professional's firm has recently learned
than an RFP is due within a very short time period. The
team's first reaction is to:
a. gather information on the client and the project
b. begin analyzing a similar experience
c. develop a theme for the proposal
d. Build a list of questions for the debriefing - ANSWER-
gather information on the client and the project
Debriefing after a loss should be seen as an opportunity
to:
a. impress the client for the next job
b. ask the client to reconsider your firm for the project
c. demonstrate your interest to the client
d. find out what the interviewing team did wrong -
ANSWER-demonstrate your interest to the client
Which of the following is a key objective of evidenced
based marketing?
a. improving performance
, 4|Page
b. increasing proposal frequency
c. expanding capabilities
d. increasing credibility - ANSWER-increasing credibility
To be effective, business development efforts should be
part of an integrated program. This framework of the
program should be:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan - ANSWER-marketing plan
Cold calling can be an effective marketing tool when a
marketing professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services in great demand
d. wants quick results - ANSWER-has something unique
to offer
A well developed marketing information system will result
in:
SMPS CPSM Exam Newest 2026/2027 Complete 100
Questions And Correct Answers (Verified Answers)
|Already Graded A+||Newest Exam!!!
The go/no process should be used to:
a. evaluate a project's profitability
b. determine how a client will pay
c. develop a marketing plan
d. evaluate project leads from technical staff - ANSWER-
evaluate a project's profitability
The most factual source of information to learn about key
people within a prioritized prospect companies is:
a. Wikipedia
b. Google
c. Dun and Bradstreet
d. Company annual report - ANSWER-Dun and Bradstreet
What are the two major parameters for screening and
classifying projects?
a. high profile and capacity to do the job
b. Trustworthiness and quantity of work
,2|Page
c. Volume of work and compatability with your firm
d. financial history and Duns rating - ANSWER-Volume of
work and compatibility with your form
Before committing substantual company resources to
respond to an RFP, a marketing professional must first
understand:
a. the cost of the competitive process
b. the schedule and staffing requirements of the proposed
project
c. the client profile
d. whether the proposed project is a desirable one for the
firm - ANSWER-whether the proposed project is a
desirable one for the firm
Which of the following factors is most important in a go/no
go decision?
a. Is the firm's professional staff available to do the work if
the project is won?
b. Is the project consistent with the marketing plan?
c. How much will the proposal preparation cost in time and
expense?
,3|Page
d. Does the firm's marketing staff have the time to prepare
the proposal to meet the deadline? - ANSWER-Is the
project consistent with the marketing plan
The marketing professional's firm has recently learned
than an RFP is due within a very short time period. The
team's first reaction is to:
a. gather information on the client and the project
b. begin analyzing a similar experience
c. develop a theme for the proposal
d. Build a list of questions for the debriefing - ANSWER-
gather information on the client and the project
Debriefing after a loss should be seen as an opportunity
to:
a. impress the client for the next job
b. ask the client to reconsider your firm for the project
c. demonstrate your interest to the client
d. find out what the interviewing team did wrong -
ANSWER-demonstrate your interest to the client
Which of the following is a key objective of evidenced
based marketing?
a. improving performance
, 4|Page
b. increasing proposal frequency
c. expanding capabilities
d. increasing credibility - ANSWER-increasing credibility
To be effective, business development efforts should be
part of an integrated program. This framework of the
program should be:
a. business plan
b. strategic plan
c. public relations plan
d. marketing plan - ANSWER-marketing plan
Cold calling can be an effective marketing tool when a
marketing professional:
a. wants direct contact with clients
b. has something unique to offer
c. offers services in great demand
d. wants quick results - ANSWER-has something unique
to offer
A well developed marketing information system will result
in:
